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Mary Sit

Guide to Web Hosting Services for Small Business

Choose a reliable host that can help you build, operate and promote your Web site

By Mary Sit, corporate writing/articles/Web content/scripts, Mary Sit Communications

In today's business world, a Web site is a must-have marketing tool. Whether you need a simple site that describes your services, or you're launching a full-blown e-commerce store, you'll need a Web host. These Internet service providers rent space on their computers and allow access to your Web pages. To find the best Web hosting service for your business, you need to choose one that fits your site requirements and your budget. But don't forget to factor in the intangibles, such as reliability and customer service.

Despite the potential cost savings, businesses should avoid free hosting. These free services routinely place banner ads on your site, offer limited security and database support and don't provide you with a unique domain name.

Three other types of hosting that are suitable for small businesses are:

  1. Shared (virtual). Pay a monthly fee for a powerful server to host your site, along with hundreds of others. Widely used and low cost, this offers good support and your own domain name (Web address). But speed suffers at peak traffic times, and security isn't as tight due to multiple sites on one server.
  2. Dedicated. The costliest form, this gives you a server dedicated to your Web site -great if you have lots of e-commerce or thousands of visitors a day.
  3. Collocated. You own your server, placed in the data center of the service provider, which provides a fast Internet connection. Advantages: High band width, up-time, and security, plus unlimited software choices. You pay for maintenance and band width.

Action Steps
The best contacts and resources to help you get it done


Discover the range of options online

Get rapid, reliable service that's existed for years, has a physical address, doesn't overload its servers and has plenty of available bandwidth.
I recommend: Visit FindMyHosting.com for an unbiased resource of thousands of hosts with customer reviews and host reliability data. No advertising accepted. Get 10 free quotes from matching Web hosts.

Get what you need in one place

Many Web hosting services cater to companies that require large-scale solutions. But for many small businesses, especially those that aren't involved in e-commerce and don't expect high traffic, a modest hosting package will suffice.
I recommend: GoDaddy.com is a popular hosting service that offers affordable plans geared to small businesses.

Look for reliability

Pricing is important, of course, but remember that lower fees may mean lower technical support. A cheaper host may go out of business soon, and you don't want to move to another host later. Be certain the host backs up server, Web site and database files daily.
I recommend: Try these reliable hosts that have been around since the late 1990s: Boston Computing Network or PhastNet.

Look for live support

Call the tech support phone number, not sales, and see how quickly you get to a technician. Try it at 3 a.m. A real person needs to answer the phone 24/7.
I recommend: See Concentric, in business since 1997, or Rackspace, whose motto is "fanatical support."

Use a host with solid financials

If you're depending on the Internet to sell products, partner with a host that won't shut down in six months. A financially shaky host could hurt your business. Ask for and read the financials.
I recommend: Check out Hostway, which serves 400,000 customers. It's been profitable every quarter since its 1998 beginning.

Find a host that grows with you

When your business grows, you'll need to upgrade – and that means more than just increased storage and bandwidth. Does the host offers e-commerce products, SPAM filters, anti-virus protection and marketing software?
I recommend: Check out these winners: Blue Host, IX Web Hosting, Pow Web, and Lunarpages.

Get help with site creation

Many hosting services also offer Web creation tools that will help you get your Web site up and running quickly. Look for design templates and easy online store set-up tools.
I recommend: Hosting services, such as ApolloHosting.com and ValueWeb.com offer a number of site creation tools to help you build your site.

Avoid host networks that have been blackholed

Some networks will host any Web sites, including porn sites and spammers. If a network gets blackholed – or blacklisted for spamming – that will affect your customers, too.
I recommend: Spamhaus is a third-party source that monitors and names blackholed networks.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Get specific about charges. Which are free versus fee-based?
  • If you're selling products, choose a host that will link you to PayPal, Amazon or eBay.
  • Try a service for a month before you lock into a one-year contract.
  • Look for a refund on any unused hosting, if you cancel before the contract expires.

The official source of Web Hosting Services for Small Business is
the Web Hosting page at Business.com

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Recommended Solution Providers

Affinity: Value Web
Hosting plans available for websites, ecommerce, and dedicated servers.

Microsoft: Office Live
Features web hosting packages that include design, reporting, and tools.

Costco
Offers web hosting services for members.

Lunar Pages
Flexible plans allow owners to create a website and expand with additional features as they grow.

PowWeb
Features a set package to simplify web hosting.

Verio: Hosting Solutions
Multiple hosting plans including ecommerce options.

InfoMerchant: Web Hosting
Packages for a professional online business presence.

Concentric: Small Business Web Hosting
Web hosting, marketing and ecommerce services.

Hostway: Web Hosting
Web hosting plans for small and medium sized businesses.

Network Solutions: Web Hosting
Web hosting packages including a professional option for an online store.

Apollo Hosting
Web hosting solutions for small and medium businesses.

GoDaddy.com: Hosting
Hosting plans for small businesses.

C I Host: Business Solutions
Web hosting packages and services for small- and medium-sized companies.

Broadspire: Small Business
Web hosting services include shared hosting, ecommerce hosting or turnkey dedicated servers.

IXWebHosting
Offers hosting on both Linux and Windows platforms.

Best Sites to Learn More

About.com: Web Hosting Services
Guide for businesses with articles, resources and reviews.

AllBusiness.com: Web Hosting
Articles, resources, advice and buyers guides.

EzineArticles.com: Web Hosting
Database of original articles by expert authors.

Inc.com: Web-Site Starter Kit
Articles for small businesses giving advice on building a web presence including web hosting.

Web Marketing Today: Web Hosting Services
Database of articles marketing and ecommerce.

Compare Web Hosts
Business web hosting guide with advice and a company directory with a comparison tool.

HostVoice: Articles
Introduction to small business web hosting.

WHReviews.com: Web Hosting Reviews
Shopping guide with articles, advice and directory.

PointShop News & Articles: Web Hosting Information
Variety of articles that provide information for beginners and discuss advanced issues.

Small Business Brief: Web Hosting
Resources, reviews and ratings of services.

Self SEO: Web Hosting Articles
Archive including articles on finding, selecting and using a web hosting service.

WHIR: Small Business Web Hosts
Reviews of small and medium size business web hosting providers including ecommerce hosting.

CNET: Web Hosting Providers
Reviews and advice on web hosting plans.

Earthlink: FAQs
Lists FAQs include general questions related to internet issues such as ecommerce, web hosting, and domain names.

Best Blogs and Forums

Cnet: Web Design & Hosting Forum
Active discussion covering wide variety of topics.

Dev Articles Community Forums: Web Hosting
Discusses web hosts and makes recommendations on where to find hosting solutions.

V7Network Webmaster Forum: Web Hosting
General discussion of issues including technical questions.

DevLobby Web Designer Forum: Web Hosting & Domain Names
News and discussion of practical issues.

Small Business Computing & ECommerce Forums: Website Management, Hosting and Design
Topics include the hosting issues for ecommerce.

WHRForums
Forums include general discussion, the industry, reviews of providers, questions and advertising.

Internet Marketing Blog: Web Hosting
News, research, statistics on website hosting.



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