Web Store Design Key Terms

Learn web store design key terms to better understand what makes an online store successful

Web store design focuses on the creation of a website that attracts buyers and facilitates online buying and selling in a user-friendly way. The type of web store design that you decide on for your business will either make or break your customers’ experience. You want an attractive store that appeals to your customers and entices them to buy. You also want to offer a purchasing experience that is simple, safe and efficient.

Both of these elements can be found in the best web store design. There is an excessive list of web stores online. With so much competition, it is imperative to learn web store design key terms so that you can pick from the the design that best suits your business.

E-commerce

E-commerce refers to the process of online sales and purchase. E-commerce solutions include shopping cart software and online credit card processing services.

Search Engine Optimization (SEO)

Search Engine Optimization is a process that aims at increasing traffic to your website by making it search-engine friendly. The more customers you attract to your web store, the more sales and profit will be generated.

Shopping cart

The shopping cart allows customers to pick items and stores them while the customer continues to shop. It automatically totals the items and allows customers to add and delete items as they shop around a web store.

Checkout

Checkout is the point of a customer's shopping experience when their items are processed, and taxes and shipping are added. Payment options are also processed here. Web stores need to offer a positive checkout experience so that the customer will see the sale through to the end.

PayPal integration

A successful web store will incorporate the merchant payment service, PayPal, into the online storefront. This is the most commonly used merchant software available and offers a safe shopping experience for your customer.

Drop shipping

Drop shipping refers to the process of a warehouse or similar entity facilitating the shipping of a product, alleviating any associated concerns for the web store owner. A customer orders the product from the web store, but it ships from a warehouse that is not owned by the web store operator.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---