White Pages Key Terms

Basic terms to know when purchasing an ad in the white pages

The white pages is a directory of information. This compilation lists names, phone numbers and mailing addresses. The white pages of a phone book may also have contact information for local governmental services, general local information and various indexes for other phone services, such as international calls. Customers can request that their information not be listed. With the Internet, the white pages have expanded to searchable databases. Since the information is not copyrighted, it can be compiled and published by anyone. Here are some key terms to understand when using the white pages.

 

Business white pages

These are listings of business contact information, including phone numbers, addresses and websites. The basic information is unpaid, and is not an advertisement.
Try: Switchboard publishes business white pages, yellow pages, maps and local directories.

Competitive Local Exchange Carriers (CLECs)

CLECs are telecommunications carriers that purchase white pages listings to compete with an existing carrier in a local market.
Try: Qwest Communications International is one of the wholesale providers of white pages listing information for CLECs.

In-column ads

In-column ads are one way to bring a businesse's information to the attention of people searching the database. These ads are upgrades placed next to the businesses listing information. Costs are associated with the number of enhancements desired, and vary depending on the directory.
Try: Idearc Media offers in-column ads in its directories. The company claims that in-column ads are three times more likely to attract people's attention.

Directory assistance

In telecommunications, directory assistance or directory inquiries are phone services used to find a specific telephone number or the address of either a person or a business.
Try: See the WhitePages.com directory assistance site for more detail on this service.

Premium or enhanced listing

These listings have added information or visual appeal, paid for by the business to attract more attention. This can include extra information, such as a website address, foreign language translations or cross references with other listings. Most residential white page listings do not allow enhancements or extra information, but business white pages will allow for enhancements or ads.
Try: AnyWho white pages, associated with AT&T, offers enhanced listings for businesses.

End-user listing

A legal term, in telecommunications directories it refers to the listing meant to be viewed by end users; in this case the individuals searching for the information.
Try: See the term in context at Frontier Communications, a wholesaler for carrier services.

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