Working With Food and Beverage Brokers

Increase profits and expand marketing with food and beverage brokers

Food and beverage brokers bring wholesalers and retailers more than food stuffs. Working with food service brokers you will get information on trends in your local food market and sales and marketing expertise -- adding up to bigger profits.

By working with food and beverage brokers, wholesalers need not hire a sales force of their own because the brokers include that with their service. This is why food broker jobs such as sales, marketing and inventory control actually save retailers and wholesalers those expenses.

1. Food brokers working in specific locations supply wholesalers and retailers with a large number of products.

2. Food brokers provide international and national foods. There are gourmet food brokers and as well as other niche brokers.

3. Food service brokers save wholesalers and retailers money by using their sales and marketing teams to set up displays, identify new markets and products and keep inventory stock up to date.

 

Find food and beverage brokers that service your area

Find a reputable food and beverage broker using directories published by food service associations. You can use the expertise of your broker to stock your inventory, give you marketing ideas and information to expand your customer base.
Try: Food and Beverage Market Place is a database with a listing of 12,000 industry suppliers. You have to register to use it. Food Brokers USA is another database, which claims to be the biggest food broker directory in the States.

Find beverage brokers for your retail or wholesale company

Using the right beverage broker can open up new sales with products you might not have considered. There are good number of beverage broker associations in the US that specialize in alcohol-based liquids, bottled water, coffee and soft drinks -- you just need to find one that works in your area.
Try: Coffee Brokers requires registration and then you can access coffee brokers in your area. Wine-Searcher is a good resource for finding wine brokers that service your location. Beverage Industry is a free trade magazine that contains information on beverage brokers; registration is simple.

Get in touch with food brokers who bring you to market in more ways than one

Food brokers can supply retailers and wholesalers with food and marketing expertise.
Try: Crossmark is a food brokerage with a sophisticated marketing team that will provide you with information on emerging trends and provide food displays to name two components of its business. Prestige Food is a New York-based food service broker that has its own marketing agency for working with retail and wholesale customers.

 

• If you want a career in food brokering, food broker jobs require a high school diploma. Sales experience of any kind is suggested. Working with food, in the retail or wholesale market beforehand, is another suggestion for help in getting a job.

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