Working with Market Research Firms in Australia

Build bridges into the Asia-Pacific Rim by working with market research firms in Australia

Market research firms in Australia can provide a gateway into the broader Pacific Rim market. Rather than navigate through the myriad obstacles of geography, language and culture in executing marketing or market research projects in Asia, contact research and marketing firms in AU to provide the stepping stones for you.

As a US firm, when you contact research and marketing firms in Australia, you can exploit the dual nature of the continent’s locale: you work with a common language and a culture you can feel more comfortable with, while they can guide your project through the intricacies of Asian language and culture in their back yard. The approach you take depends on the level of marketing and research work you intend to undertake.

1. Start off using a multinational firm with an Australian office.

2. Build a connection with Australia market research agencies.

3. Dive in to market research associations for a permanent relationship.

 

Introduce yourself to a marketing research company in AU through an international presence

If you're new to marketing and research in Australia or the Pacific Rim, or intend to run a limited engagement campaign, hand off your project to a multinational firm with offices in Australia. You would work with a local office near you, interfacing with staff during your regular business hours, and exploiting their established network of affiliates and subsidiaries to execute the project.
Try: Nielsen, creator of the Nielsen television ratings system, has an international market research presence, including Australia. Taylor Nelson Sofres (TNS) established its Australian presence when it acquired Frank Small and Associates.

Assemble a more direct network of Australia market research firms for ongoing ventures

You've tested the waters and decided the Australian market is a good fit. Cut out the middle man and establish a base of operations with an Australian market research agency for regular research and reporting. Develop a relationship with a major supplier who can handle the whole country as well as any spin-off work as you explore the Pacific Rim.
Try: Founded in 1941, Roy Morgan Research boasts the world’s most extensive true single source survey and sponsors the Morgan Poll, Australia’s sole independent poll. Australia's largest independent custom market research agency, Colmar Brunton conducts research in new product development, brand management, advertising testing, market segmentation, and customer and employee satisfaction.

Build a concrete connection with market research companies in Australia through their associations

For a closer bond with Australian marketing companies and research firms, get to know the players in the industry by affiliating with their associations. A membership fee affords you a considerably less expensive entry to commercial and cultural issues affecting business down under than would executing a custom research study or marketing campaign.
Try: The professional association for practitioners to stay networked and up-to-date on news and trends, the Australian Market and Social Research Society Limited (AMSRS) has over 2,100 market research professionals in its roster. The Association of Market and Social Research Organisations (AMSRO) represents the government/corporate relations arm for Australian market research.

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