Working with Public Relations Agencies for Hospitality

Using a public relations agency to benefit your hospitality based company

If your company is in the hospitality industry, you may want to seek out hospitality PR firms. These firms employ experts in promoting hotels, travel agencies and other organizations that deal in tourism.

Working with public relations agencies for hospitality is somewhat different than working with a generic marketing company. Some things to think about are:

1. How to find an public relations agency that understands your specific area of hospitality;

2. What kinds of print marketing you need to use for your hospitality public relations;

3. If you'd like to look at hospitality agencies specializing in e-business and online strategies.

 

Find hospitality public relations firms appropriate for your business

Just like hotels themselves, hotel public relations firms run the whole spectrum of locations and budgets. That means they are definitely not one size fits all. You have to do some searching to find the right one.
Try: Visit two prominent marketing indexes to get an idea of the agencies that are out there, how they're alike and how they're different. These indexes belong to MultiView and Salesvantage.

Work with hospitality PR agencies to create targeted print marketing pieces

Since hotels get a lot of business through print marketing, such as brochures, magazine and yellow pages ads and posters, it's important to use these as part of your PR in hospitality. Think about where you draw your customers from (airports? convention centers? train stations? rest areas?) and have your agency help you come up with ideas on how to best reach them.
Try: Check out the websites of two prominent hospitality PR agencies that do a lot of work in print marketing: Posner Advertising and Incite Response. Even if you don't work with these agencies, you can use some of their portfolio examples to help you brainstorm with your firm.

Work with hospitality PR firms to market your business online

These days, the web is paramount for public relations in hospitality. A lot of people look online to find hotels and otherwise plan their vacations, so you've got to make sure your website portrays your business in the best possible light.
Try: Work with a PR firm with experience in hotel websites. There are plenty to choose from. TIG Global can help you with not only your website but also SEO and targeted email marketing. If you're really proud of your print materials, and you'd like to save some money, try a company like New Media Gateway. It advertises that it can convert your print items into an electronic format for your website, DVDs and more. The more current your materials are, the more modern potential customers will perceive your hotel to be.

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