Working With the Television Industry
Understand expectations when working with the television industry for advertisements, events and stories
The television industry has specific policies and procedures which are important to understand when working with TV stations or production companies. You can drum up support and business for your shop or company if you have an in-depth knowledge of how things work. For instance, working with television production companies or the local TV station will go much smoother if you have an understanding of how to work with the industry.In addition to producing commercials, your business may be one that television companies seek out for news stories or public service announcements. This would include car dealerships, hospitals, non-profit organizations, schools, retail shops and others. It'll help you cope with the media if you know what the local or business TV production crew needs from you. The story will come together much faster and be a better representation of your business if the crew can get right down to business, without having to explain every step to you.
1. Use the television industry to get the word out about your business and its services.
2. Help television companies get their product completed by understanding their expectations.
3. Seek out TV companies to produce effective advertising spots.
Hire TV production companies to produce a commercial
In the TV industry, a commercial or spot will run during allotted times, depending on the package you buy. Look for TV production companies in your area to produce the spot, but know that local affiliate TV stations also have production departments. If you're going to air the commercial on that particular station, consider using their production department to produce the ad. It's often included in the price to air the commercial.
Try: GuggoMedia was founded by network news professionals and produces quality corporate videos, multi-media presentations and commercials. Use Marcus Productions to produce commercials, too. The company is based in Florida but claims to have a national reputation.
Understand the expectations of the television business
TV companies need a few things when they're shooting a commercial, public service announcement or news segment. The TV industry crew needs video, natural sound of what's happening, good lighting and solid interview clips.
Try: Affiliate television stations are linked to the network television industry. ABC, NBC, FOX and CBS affiliates are located throughout the country, such as 9 WSYR (ABC) in Syracuse, New York. You may also be involved in commercial production or a news story with a cable TV company, such as Time Warner Cable. Download the PDF Glossary of Industry Terms from Native American Public Telecommunications to brush up on every term used in the field.
Give television production companies access to all parts of your business
In the television business, video of your business, warehouse or office may be paired with the voice of a reporter or even you, the business person. The story or package the reporter puts together includes video, interviews and on-camera segments.
Try: LA 411 and New York 411 have a plethora of commercial production and television information in the Los Angeles, California and New York City areas. Both sites contain information on production and post-production companies, lighting and audio equipment, camera and sound equipment and production support.
- If producing a business TV commercial, make sure you keep it fresh. It lessens the impact if viewers can tell the advertisement is out of date.
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