- It tells rather than sells, letting customers know from their perspective what they can gain from your product or service.
- The headline – sales letters always have headlines – focuses on the key benefit you offer.
- The closing asks directly for whatever you want the recipient of your letter to do. Do you want a call, an order, a visit? Say so.
Action Steps
The best contacts and resources to help you get it done
Say it with software
For less than $40, you can turn your computer into a writing assistant that creates polished, targeted sales letters.I recommend: Easy Letters, available as a download or a CD-ROM, includes 2,200 letters you can personalize, plus words and phrases to guide you. Instant Sales Letters allows you to fill in the blanks in its samples, creating letters in minutes.
Enlist a professional writer's help
Some writers and writing services specialize in sales copy of all types, including promotional materials and sales letters tailored especially to your business.I recommend: The Sales Support Center gives free estimates, charges an hourly rate and provides quick turnarounds. Darn Good Copy offers flexible pricing and product options.
Get it printed and ready to go
Choose high-quality paper and envelopes reflecting the level of professionalism customers can expect from your business.I recommend: Find printing services and supplies easily at FedEx Kinko's, Staples and Office Depot.
Tips & Tactics
Helpful advice for making the most of this Guide
- Sales letters vary in length, depending on what you intend to accomplish with them; selling a product requires more explanation than requesting a call.
- Use subheds and bulleted points to attract the receiver's attention.
- Write first, then edit.
- Ask someone to read your letter to you, and watch for any wording that causes her to pause or stumble. Rewrite those sections.
Sales Techniques: Dun & Bradstreet®
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Get Unlimited Access to D&B's Business Database of Sales Leads. View Company Information, Build Lists & More. Free 7-Day Trial.
Free Trial | Learn More | Company Profile
www.selectory.com
Selling Skills Performance Assessments
Offers performance assessments specifically focused on evaluating and optimizing an organization's complex sale selling skills.
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Offers performance assessments specifically focused on evaluating and optimizing an organization's complex sale selling skills.
www.primesalesmanagement.com
Sales Techniques
SPI has helped the world’s leading companies make the transition from selling products to selling high-value solutions for the past 20 years.
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SPI has helped the world’s leading companies make the transition from selling products to selling high-value solutions for the past 20 years.
Contact Us | Resources | About Us | Solution Selling
spisales.com
Develop Quality Sales Leads
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