Yellow Pages

Attract new customers with advertisements in the yellow pages

Whether it's a traditional yellow pages phone book or the modern online yellow pages, the yellow pages are often the first place potential customers go to find and compare businesses. In fact, on a yearly basis, United States Yellow Pages are used to make more than 13 billion references.

With so many people turning to the yellow pages, you want to make sure your business stands out. So take the following steps to maximize your exposure:

1. See how your competitors are listed in the yellow pages phone book.

2. Draw attention to your yellow pages listing with an advertisement.

3. Hire an agency to maximize the benefit of your yellow pages marketing effort.

 

Search your competitors in the yellow pages telephone books

Before you purchase advertising in the yellow pages, it's a good idea to find out what your competitors are up to. Take a minute to look them up in the telephone book, view their ads and adjust your marketing strategy accordingly.
Try: AT&T's YELLOWPAGES.COM allows you to search business listings in telephone books across the country. From the linked page, just click on the city you are interested in searching. Frontier Communications is a yellow pages publisher that offers a fully searchable online directory.

Advertise in the yellow book pages

With millions of listings in the yellow pages, you need to do something to make your listing stand out. The best way to do this is by purchasing an advertisement.
Try: Yellow Book USA publishes more than 1,000 directories across the United States. The company sells a wide variety of ads to fit most budgets. Idearc Media also has a flexible set of advertising options for its Verizon print directories. The company claims its yellow book pages are used by millions of people.

Hire an ad agency that specializes in yellow pages advertising

If you plan on making a large advertising purchase with several yellow pages publishers, you should consider hiring an advertising agency that specializes in the yellow pages. These experts can design, coordinate and implement your advertising program.
Try: Check out Michaels Wilder. The agency is a long-time member of the Yellow Pages Integrated Media Association and promises to provide a high-impact, cost-effective ad campaign. AB Advertising Group specializes in placing regional and national yellow pages ads. The agency's representatives have contacts with the publishers of hundreds of yellow page phone books.

 

• Potential customers can't find your business if your listing contains an error. So check to make sure your company is properly listed in the local yellow pages telephone book and the Internet yellow pages. If you find an error, contact the publisher to have it corrected.

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