Medical Devices

Increase sales by adding medical devices to your drugstore or pharmacy product line
By K. Ring, Freelance Writer As the owner of a small drugstore or pharmacy, chances are you already carry assorted medical products, in addition to drugs and first aid supplies. As technology improves, medical device producers are making medical devices smaller and more consumer friendly. You can increase profits and assist customers by carrying a line of computerized medical devices along with updated medical products. The average age of consumers who buy a medical device is decreasing, as preventative medicine becomes more the norm. Medical device producers are making products that are easy for the consumer to use at home, which spells more sales for you.

Consumers looking for a medical device have the choice of buying it from your competitors, online or from you. If your small business carries a variety of computerized medical devices, customers will come to your store first to look at the product in person. If your store consistently carries up to date medical products, word of mouth will bring customers and repeat customers. Medical device sales should include medical alert devices and personal medical devices. Specialty computerized devices help the disabled, such as alert systems for the blind or deaf. Some of the most popular devices include:

1. Medical devices that monitor your vital signs, including blood pressure and pulse;

2. Blood glucose monitors; and

3. Home test kits for various diseases and medical conditions.

Check the latest products from several medical device companies

Keep your small business up to date with the latest in medical devices available to the consumer. Informedix offers a computerized system that dispenses medications at the proper time in the home. The system also has medication information and calls an internet phone number to update the medication information. Nurses or family members can use the system at home.
Try:  View an online demo and download the sales brochure for the Informedix computerized medication system

Carry a line of electrotherapy medical devices to increase sales

Electrotherapy devices include TENS units for pain relief, home massage equipment and acupressure devices. Medical devices for therapy also include heating pads incorporated into electronic massage devices.
Try:  Compare the features of different TENS units online

Offer customers a high quality line of new and refurbished medical devices

Many medical devices are refurbished by certified technicians and are under warranty. This is a great option for selling to those who otherwise couldn't afford a new medical device. Many small businesses also accept old medical devices and trade them in for their customers and/or apply a discount for the trade in.
Try:  Buy, sell or trade new or refurbished medical devices online

• Ask the medical sales rep that normally visits your store if they have medical devices to offer.
• Offer to show customers how each medical device works, how it will benefit them and ease of use.