To grab a piece of the $40 billion-a-year personal care products industry, perform your due diligence and stay current on the latest beauty and personal care products news and trends. Never stagnant, the beauty and personal care products industry thrives on new developments, technologies, products, improvements and trends. As a beauty product distributor, formulator, manufacturer or packager, you can't get – or stay – ahead of your competition without staying current on industry topics.
Since the top personal care product manufacturers hail from France, Germany, Italy, Spain, the UK, the US, Russia and Brazil, strive for a big-picture understanding of the national and global industry to better grasp the implications on your business. Factors affecting trends and continued growth in the industry include:
1. Increasing health consciousness contributes to the rapid growth of herbal and organic beauty care and personal care products.
2. Both men and women actively search for new and improved personal care products like anti-aging creams, lotions and other concoctions that firm, tone, lift and reduce appearance of wrinkles.
3. Men now want more beauty skin care and personal care products designed for them.
Bookmark websites for the latest beauty skin care products news and trendsYou can find just about all the information you need regarding personal care and beauty products brands, trends and successes from online websites devoted to the industry. Utilize the Internet to update your knowledge on the latest cosmetic, soap, moisturizer, toothpaste or hair care product.
Subscribe to magazines offering the latest in beauty and personal care product newsPersonal care and beauty products distributors, suppliers, manufacturers and others involved in the industry can all benefit from getting the latest information from online, digital and print magazines.
Find meetings, education/training and conferences for the beauty and personal care product industrySome of the best information on news and trends concerning retail and even wholesale personal care products comes from events you participate in. These events offer the chance for receiving and sharing information and forming networking opportunities that become new sources for future news and trend information.
- Reach out to industry-related professional organizations like the Professional Beauty Association and Personal Care Products Council that often include the latest industry information on news, trends and events in the forms of articles, press releases, white papers, links and other formats.