Your employees may not admit it, but they are a curious bunch. They want to hear the inside scoop on how the company landed that new customer last week. They want to know more about their co-worker’s lives. And, they want to be reminded that there is only one week left to enroll in a new health plan. A monthly company newsletter can deliver all of that information and more.
Before you launch a newsletter, answer these questions:
- What do you hope to achieve with the newsletter?
- What types of articles and columns will help you get there?
- Who will be responsible for producing and distributing the newsletter?
Know what to write about
It’s easier to generate article ideas if you have identified general topic categories that you can cover in every issue.
Take the paper route
If your employees don’t have easy access to a computer, or if you simply like the idea of literally putting the newsletter into employees’ hands, a printed newsletter is the way to go. Newsletter templates will help you make quick work of designing and laying out your publication. Before settling on a design, ask your printer about margin widths and other important specifications.
How about giving employees the option of reading the newsletter on their computer monitor or printing it out for later reading? You can do that with a newsletter that is e-mailed to them as an attachment or pasted into the e-mail message window.
If you don’t have the time or staff to produce your newsletter in-house, a freelance corporate communications writer can produce the content for you. He or she can also help you find a freelance graphic designer to design the newsletter if you don’t want to use a pre-designed newsletter template (see above). A more costly option is to sign on with a firm that will take care of the entire newsletter production process for you.
Find out if your readers are happy
Once or twice a year, ask employees what they think of the newsletter and solicit their ideas for improving it.