There are a handful of people that are vital to the success of your business, but it’s likely that only few people truly understand what they do. UX design, or user experience design, is one of those roles.
As described by UX Mastery in their video What the #$%@ is UX Design?, user experience refers to the “what, when, where, why and how someone uses a product, as well as who that person is.” A UX Designer is someone that marries form and function, and works closely with design, product, and engineering teams.
Upon completing 1500 user experience reviews, Forrester Research found that 97% of websites fail at UX. What’s more, Fast Company reports “numerous industry studies have stated that every dollar spent on UX brings in between $2 and $100 dollars in return.”
So now that your sold on hiring this position, what do you ask them? We've compiled a list of 10 questions to help aid you in the interview process in the infographic below.
- Show me a design example where you set out to solve a business problem. Applicant's portfolios should contain designs that address specific business goals, and they should be able to speak to them.
- How do you balance design aesthetic with revenue-generating activities on a website? The candidate should understand and appreciate the economic impact of their role.
- Do you specialize in wireframing and functionality design, or graphic design? Which do you prefer? Depending on the needs of your business, it's critical to determine a candidate's focus when it comes to practical skills.
- What are the basic philosophies or principles that inform your designs? Strong applicants will have a philosophic point of view that guides their approach.
- What questions do you need answered before you start designing an experience? UX is a problem-solving discipline that requires the ability to actively listen. A candidate should know what questions to ask.
- How do you balance the goals of the end user with those of the business? Good designers balance the needs of the user with the goals of the business. Good UX design should achieve both.
- How do you stay current on UX innovations? This question can reveal the level of diligence and passion a designer has for their career.
- Who is someone you admire in the UX field? Credible designers will be able to site notable figures as inspiration for their careers and work.
- What are some of the UX designs that inspire you? Strong applicants will be prepared to share inspirational UX examples. For example, our creative director at Business.com, shared these examples:
- Trippeo, a travel app to help with expenses, etc.
- A designer living in Los Angeles work and portfolio: http://doamaral.com/
- Jam 3, a Toronto Design Agency
- Canopy.Co, A site curated for Amazon to show the most beaufitful products they sell
- Huge Inc., a digital agency based in Boston