With technology aplenty, small businesses are now able to track customer, prospect, employee and other information – both online and offline – with unprecedented detail and precision. But along with those data-gathering capabilities has come increased concern for privacy, safety and security among customers and employees. What kinds of information does your business gather, store and use? Who has access to it? What might it be used for? Customers and employees must be assured that you will use information you have accurately and responsibly. And beyond that, you must also comply with a wide range of privacy protection rules and regulations. As the Better Business Bureau (BBB) points out, when consumers give you personal information such as a credit card number, email or mailing address, they feel they are taking a risk that the information will be misused. So why do they do it?
- Because you have something they want – a product, information, offer or service
- Because they understand that exchanging information is necessary to complete a transaction
- Because they think the risk is minimal
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Review state and federal privacy lawsThe BBB has the best and most helpful information on the web about privacy policies and compliance for small business.
Get help from the Privacy Manager's Resource CenterDeveloped by the Better Business Bureau, this resource delivers the tools and information any small business needs to be smart about privacy.
Keep up with the latest issues and requirements for privacy protectionPrivacy protection and compliance has become increasingly important for small businesses.
Provide customers with a way to access and update personal informationThe BBB can show you how.
- On the ethical front, if you do the right thing, customer trust will follow.
- Include a way to collect customer questions, comments and complaints regarding privacy.