Creating Great Presentations

Focus on content, design and delivery for a winning presentation
By Carol Smalley, entrepreneur/editor/trainer/writer Carol Parenzan Smalley An outstanding presentation is much more than a PowerPoint slide show loaded with bells and whistles. A stellar sales pitch engages the listener by connecting what he or she already knows with the new material you wish to share. It's this connection with the audience that transforms a good presentation into a great one.

To achieve this connection, your presentation must include three primary components:

1. Relevant content
2. User-friendly design
3. Dynamic delivery.

Tackle the content first

Most presentations consist of an introduction, the core material, a summary and closing. Think of it as a sandwich — the introduction and closure are the bread, the core materials are the meat, and the summary is the condiments. The main value of the presentation is its core, but you need the other ingredients to provide a working foundation and to add a little flavor.
Try:  Start with the big picture (the meat) and build the supporting content around it. Not sure where to begin? Learn the seven steps of mindmapping to get the ideas flowing. Then, develop an outline and fill it in with research.

Get your audience involved

As you create your masterpiece, keep your audience in mind. Focus the presentation to their needs and find ways to engage them in the presentation.
Try:  Design questions within the presentation to encourage two-way communication. Business Know-How's "10 Tips for Winning Sales Presentations" includes several good questions to ask your prospects.

Get the look

Regardless of your presentation's format — a simple poster board or an elaborate PowerPoint slide show — think of your materials as tools to guide the listener. Use them to communicate key points. Limit the introduction of material on each display to digestible bites. Restrict the use of fonts (typefaces) to one or two that are easily recognizable and readable. Carefully consider the use of graphics and special effects — in this case, less is more.
Try:  If PowerPoint is your tool of choice, see 12 Tips for Creating Better Presentations to take your slide show from dull to dazzling. If you'd prefer a technology-based tool, consider an automated presentation designer, such as Presentation Engine, which allows you to view sample presentations on its Web site.

Deliver the goods

Great presentations demand practice. If possible, videotape yourself delivering the material. Have dress rehearsals with employees or business partners. Solicit feedback and tweak your presentation accordingly. If you repeatedly deliver the same presentation, request feedback and make changes to meet your audience's needs.
Try:  Follow these eight practice steps to perfect your delivery.

Don't forget about Plan B

No matter how much you practice, snafus happen — computers crash, software programs freeze and yes, presentation materials sometimes get lost on the way to the big event. Anticipate what might go wrong, have a backup plan in place, and practice your backup plan.
Try:  If your presentation resides on your laptop, have a backup on CD. For more tips on how to react to unexpected challenges during a presentation, go to Presenters University.