Resources for Automotive Specialty Vehicles

You can take advantage of your customers' desire for tailor-made products using specialty vehicle parts that convert their vehicle from unexceptional to unique, without the expense of buying a new vehicle. Experts talk about "mass customization," the idea of consumers' ability to tailor a product for their personal tastes. But ordering a new, stylized auto would cost a great deal of money. The specialty auto parts industry enables you to provide an economical alternative.

Unique auto parts give your customers the opportunity to personalize their vehicles. These accessories yield dramatic yet inexpensive results. Furthermore, they merely modify the appearance of your customers’ vehicles rather than radically alter the performance, alleviating concerns over how the parts will affect the vehicle's ability to function. Three areas you can capitalize on the sale of auto parts for specialty vehicles are:

1. Adding specialty auto parts to sharpen the look of the engine bay,

2. Enhancing the appearance of the exterior or body shell,

3. Including a unique auto part to improve the image of the interior, particularly the console.

Boost the look of the engine bay with specialty auto parts

Chrome shines up on more than just wheels. Your customers can use a variety of auto parts for specialty vehicles to dress up what's under the hood, from air cleaners and valve covers to braided hoses and wiring.

Enhance the exterior appearance with specialty vehicle accessories

The right specialty vehicle part can set apart a customer's car from the crowd, or make a utility vehicle or truck even more useful. Customers can bedeck their cars with special hoods or emblems, or enhance their trucks with gates, extensions, covers or lights.

Augment the console's fascia with a unique auto part

Sell customers what can give them the biggest bang for the buck: a specialty auto part they interact with every time they step inside. You can give consoles and even shift levers special treatment.

• Don't wait for walk-in customers to ask for parts. You can offer specialty auto parts any time a car comes in for maintenance. Why replace an old worn part with another humdrum painted part when your customer can get an upgrade to something with bright work, for a nominal upcharge? They get an extra custom touch and you make a sale.