Accelerate Your Performance Marketing
Targeted Reach. Qualified Leads. High ROI.
Over 30 million buyers from small-to-medium enterprises rely on Business.com to discover, compare, and purchase the products and services they need to run and grow their businesses.
Business.com drives over half a million purchases a year, generating over $1.5 billion in sales for our 10,000+ advertisers through our suite of performance marketing products:
- Bank of America
Sales Ready Leads
Sales Ready Lead campaigns connect you with active buyers at the final stage of the purchasing process—when buyers are comparing features, pricing, and are ready to talk to sellers.
Our unique lead-verification process is a combination of automated prescreening using the latest technology and human phone verification, ensuring that every lead is promptly contacted by a Business.com analyst.
The Business.com lead-verification process applies the strictest approval standards in the industry. Every lead is prescreened and verified by our team of analysts, saving you time and money.
Research proves that lead-response times are directly correlated with close rates and ROI. Our rapid-matching system ensures that matched leads are instantly delivered for immediate follow-up.
Benchmark reporting delivers competitive intelligence on how your sales follow-up compares to other sellers. Response-time statistics, sales process review, and best practices are provided.
Pay-Per-Click advertising, both on Business.com and across our network, is a highly effective way for advertisers to reach and engage active buyers and generate high-quality leads.
Compare our conversion rates and immediately see why 10,000+ advertisers choose Business.com to reach active buyers.
Access over 65 million buyers from small-to-medium enterprises on Business.com and the Business.com network.
Receive branding exposure with prominent logo placement alongside your ad on the Business.com site.
Expert Account Optimization
Our full-service approach to campaign optimization is designed to help you achieve your campaign goals.
Marketing Ready Leads
We connect advertisers with business buyers in the discovery and comparison stages of the purchasing cycle utilizing our unique intention and relevance based targeting capabilities.
Fill the Sales Funnel
Get high quality leads while filling your sales funnel with buyers who have expressed interest in learning more about your industry, products, services, and solutions by registering for your company's whitepaper.
Establish Thought Leadership
Partner with Business.com to deliver your rich, original content to business buyers and establish your brand as a thought leader.
Delivering educational content to prospective clients and continuing to nurture those prospects helps to build respect, affinity and trust.
Leverage the impact of integrated demand generation and display programs on Business.com.
Display advertising and retargeting gives you access to millions of active buyers visiting specific verticals on Business.com. Drive more leads and increase your conversion rates by delivering highly targeted ads after buyers have left Business.com.
Take advantage of the breadth of our coverage, with access to over 100 million buyers from small-and-medium enterprises across virtually every industry.
Utilize the Business.com advanced retargeting platform to precisely target prospects. Targeting capabilities include geographic, firmographic, and keyword filters to ensure that you’re reaching your specific audience.
Prominently place your brand in front of the right audience within verticals relevant to your business. Keep your brand top of mind after targeted buyers have left Business.com.
Targeted display advertisers on Business.com experience click-through rates that are over 250% of the industry average.*
*Average Business.com site display advertiser in 2012.
Business.com directory advertising is a simple, effective, and cost-efficient way to place your company in front of a high-quality audience of active buyers within a category relevant to your business. Unlike other online directories, a Business.com editor reviews every submitted directory listing for accuracy, relevance, and placement.
Reach millions of active buyers and immediately increase your online visibility.
List your business in one or more of the thousands of categories on Business.com—an editor will place your listing in a highly relevant category.
Align your brand with expertly written, high-quality content, spanning top business industries.
Take advantage of a low $299 annual fee (less than $25/month) that gets you placement for an entire year.
A Qualified Audience
Connecting advertisers with millions of active business buyers every month is easy when your audience is:
- Business.com - 58%
- Google - 10%
- Yahoo - 13%
58% more likely to be a business decision maker1
- Business.com - 86%
- Google - 9%
- Yahoo - 5%
86% more likely to be in senior management1
- Business.com - 112%
- Google - 12%
- Yahoo - 17%
112% more likely to have made a purchase in the last 6 months1
Business.com attracts more business buyers than other popular business sites
- Business.com - 100M2
- Forbes.com - 10M3
- The Wall Street Journal - 7M3
- Bloomberg.com - 5M3
- BusinessWeek.com - 4M3
Indexes off the charts for executives. Business.com vs. General Online pop
- Executive / Owner - 228
- Executive Vice President / SVP - 120
- Senior Management - 186
- Middle Management - 119
- Compared to general online pop. Nielsen@plan, rel 2, 2011
- Source: Internal metrics for Business.com and partner network
- Source: Compete.com
A Growing Challenge
Small-to-medium enterprises—companies with up to 500 employees—are the foundation of business. They account for over 65% of the GDP; 99% of jobs; and hire nearly half of all of the high-tech workers, scientists, engineers, and computer programmers in the U.S. These companies are also voracious consumers of products and services and use the internet to make the vast majority of their product-purchasing decisions. This difficult-to-reach audience can prove challenging for marketers and sales organizations to connect with and engage.
Over 30 million buyers turn to Business.com to discover, compare, and purchase the products and services they need to run and grow their businesses. These powerful buyers come to Business.com to cut through the clutter of online search results and avoid having to sort out the myriad individual vendor sites.
Business.com's performance marketing products are engineered to engage buyers and sellers in natural and powerful ways that drive marketing ROI. Please fill out the form above to learn more about how Business.com's suite of products can accelerate your performance marketing.