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Audience Research

With Business.com and the Business.com Advertising Network, you reach business buyers actively looking for products, services and solutions for their businesses. This concentrated B2B audience means highly qualified leads and high conversion rates for your pay-per-click advertising initiatives.

Compared with the general online population, Business.com users are:
  • More than twice as likely to be Senior Management
  • 98% more likely to be C-Level executives
  • More than twice as likely to have made a B2B purchase online in the last 6 months
Source: Nielsen/Net Ratings ©Plan, Winter 2007

Top searches of 2007 on Business.com and other leading search engines:
  1. Sample Resumes
  2. Business Plans
  3. Commercial Real Estate
  4. Job Listings
  5. Employee Evaluation
  6. Spanish Translation Services
  7. Starting a Small Business
  8. Foreclosure Listings
  9. Business Logo Design
  10. Franchise Opportunities
Yahoo
  1. Britney Spears
  2. WWE
  3. Paris Hilton
  4. Naruto
  5. Beyonce
  6. Lindsay Lohan
  7. Run Scape
  8. Fantasy Football
  9. Fergie
  10. Jessica Alba
Google
  1. iPhone
  2. Webkinz
  3. TMZ
  4. Transformers
  5. Youtube
  6. Club Penguin
  7. Myspace
  8. Heroes
  9. Facebook
  10. Anna Nicole Smith
Sources:
Yahoo buzz log, Top Searches of 2007
2007 Year-End Google Zeitgeist

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