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B2B Online Marketing Research

As the leading B2B site, Business.com regularly conducts online marketing research and gathers data on B2B search marketing. Get our expert tips and tools to help optimize your online success by downloading our popular whitepapers:

2009 B2B Social Media Benchmarking Study

Is social media relevant for B2B marketing? Discover how nearly 2,500 business people use social media today to find the information and resources they need to do their day-to-day jobs and how over 500 B2B companies are using social media to increase web site traffic, build B2B brands and engage business buyers.

2009 Business Social Media Benchmarking Study

Business.com's 2009 Business Social Media Benchmarking Study provides valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands. Discover how business people are using social media today as a business information resource - a great tool for planning future B2B social media initiatives.

Building B2B Brands with Search Marketing

Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together.

Unlocking the B2B Web Analytics "Black Box"

At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them.

2009 Goals for B2B Online Marketers

As the global economy slows, online marketers are under more pressure than ever to deliver results. That is why Business.com recently surveyed the B2B community and uncovered the key goals marketers are focusing on in 2009 to boost sales lead volume and quality.

The Intelligence Edge: How to Track Your B2B Competitors Online and Drive Better Search Marketing Results

Online competitive intelligence is a hot topic among B2B search marketers competing for the best positions. Learn how to stay in touch with how your competition is marketing online while maximizing your own search marketing efforts.