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Business.com's Business Buyer Audience
Business.com is the most preferred* online resource for business buying because our leading B2B directory and thousands of business how-to guides help business buyers quickly learn about, find and buy the products and services they need to achieve their business goals.
When compared to the general online population, Business.com users are**:
- Four times more likely to have started a new business in the last 12 months
- 32% more likely to be involved in determining purchasing needs
- 56% more likely to have researched a business product or service online in the last 6 months
- Twice as likely to have researched business equipment online in the last 6 months
Business.com has more unique monthly visitors than all members of the BtoB Media Power 50 General Business Category except for CNNMoney.com. This comparison is based on quantcast.com estimates for March, 2009.
Business.com attracts an active business buyer audience because our content and user experience are optimized to support the business purchasing process. This sets Business.com apart from general search engines, as you can see in the comparison of top searches for 2008 on Business.com and leading general search engines:
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Yahoo
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Google
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Start driving qualified business buyers to your site today with a Business.com pay-per-click campaign, a basic Business.com directory listing and support these listings with a banner ad on Business.com.
* Source: "Business to Business Survey", Enquiro Search Solutions, May, 2007
** Source: comScore Plan Metrix, August 2009
