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Business.com's 2009 Business Social Media Benchmarking Study

Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date.

Business.com's 2009 Business Social Media Benchmarking Study provides valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands as well as how business people are using social media today as a business information resource (great for planning B2B social media initiatives). The free whitepaper covers current social media trends and success metrics including:

  • Top social media resources used for business information
  • Which department - Marketing, Customer Service, Product or other - drives most corporate social media initiatives
  • Top business social media initiatives, and how well companies can actually measure the success of these initiatives
  • Ratings of top social media sites for business use

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