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CARLSBAD, Calif.; Feb. 13, 2012 -- Business.com Media, Inc. announced Andrew Rogers has been hired as Chief Operating Officer for the growing B2B online destination site. In this role, Andrew will oversee network partnerships, business development, online marketing, product and customer care.
Andrew brings over 15 years of executive experience to Business.com, having held senior level positions at Yahoo!, ServiceMagic.com and Priceline.com. As the SVP of Marketing for ServiceMagic, Andrew more than doubled the company’s annual revenue, to over $180 million. During his tenure at Yahoo!, where he oversaw operations for the company’s directory properties, Andrew helped launch Yahoo!’s next-generation business listings platform.
"We are very happy to have Andrew on the team," commented Ryan Peddycord, CEO of Business.com Media, Inc. "Andrew has a wealth of knowledge of the B2B online marketing space. His success managing business development, marketing, product and operations for multi-million dollar businesses made him a natural fit to fill this new role at Business.com."
"Business.com boasts an unparalleled roster of B2B advertiser relationships, a reputation as the quality leader within the space, an impressive portfolio of strategic partners and a history of growth," says Andrew. "I am excited to apply my background in online performance-based advertising to help Business.com launch innovative B2B advertising solutions, while delivering a uniquely valuable experience to purchase-ready business buyers."
Business.com is the premier online destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses. Millions of decision makers save time and money each month with Business.com's 50,000+ how-to guides, price comparison tools, expansive library of white papers, and leading online B2B directory. Business.com's "Purchasing Engine" assists purchasers at all stages of the buying process, whether they are just starting their research or ready to make a purchase. This creates a powerful opportunity for advertisers to get the right message in front of business purchasers at the right time in the buying process. To learn more, please visit www.business.com.