What is Business.com?
Business.com is the search engine designed and organized for business.
How is Business.com different from other search engines and directories?
Business.com is a better tool for business users because it's specialized. Our team of industry experts and library scientists has combed the Web looking for sites and resources that are appropriate and practical for business professionals. So whether you're looking for general background on the telecommunications industry or specifics on a line of biomedical equipment, Business.com will deliver the most useful and relevant results every time.
Why is a specialized search engine better?
Think of it this way: even if you trust your general practitioner, you'd still want to see a specialist regarding a complex medical condition, wouldn't you? It just makes sense that a specialist can offer you deeper, more meaningful information. Business.com is an online specialist of business information.
How is Business.com organized?
Business.com's home page organizes the world of business into 25 major industry categories, from accounting to transportation. The directory contains more than 400,000 listings within 65,000 industry, product and service subcategories.
What kind of traffic and distribution does Business.com have?
Between the Business.com Web site and its international distribution network of business media partners, including The Financial Times, Forbes, CNET, Businessweek, Business.com reaches more than 32 million users each month who are focused on business-oriented search results. Our audience is primarily at-work users, with more than 70 percent of our traffic occurring Monday-Friday between 8 a.m. and 6 p.m. In the coming months, Business.com will be expanding its network of distribution partners in order to reach more business professionals than ever before.
How does Business.com add value for advertisers?
More than 32 million business professionals use the Business.com Network every month. That reach, combined with Business.com's exclusive focus on business search and directory, gives business marketers an unprecedented opportunity to target a high-quality, at-work audience.
Why should an advertiser buy a listing in the Business.com directory?
Business.com's Pay-per-click programs let marketers reach business users at the precise moment they are seeking information. In fact, Jupiter Media Metrix finds that "the paid search model succeeds precisely because consumers find relevant listings, advertisers only pay for qualified traffic, and the interests of the publisher are allied with both constituencies."
Business.com's Standard and Featured Listings drive stronger click-throughs than banners, skyscrapers or other forms of Internet media. They also generate the most highly qualified B2B traffic, since users are searching for products, services and information within 65,000 industry-specific categories and subcategories.
For more information about our listings program, read our Listings FAQ.
