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BUSINESS.COM LAUNCHES VERSION 2.0
Enhanced Content and Features Further Strengthen its Position as the Online Business Information Leader
SANTA MONICA, Calif., April 3, 2001 - Business.com, the most comprehensive online source for business information, today announced the launch of Business.com version 2.0. This announcement comes on the heels of Business.com's acquisition of Work.com's assets that was made public yesterday.
The site's new features include: enhanced Search, my Business.com as well as Industry and Company Pages. Additionally, Newsletters and in-depth News will be added later this month. The new features add significant value by creating a better user experience as well as providing more targeted inventory and placement options for advertisers, further strengthening its position as the online business information leader.
"Business.com is delivering on its promise of building the world's best resource for finding highly contextual and relevant business information," said Business.com founder and CEO Jake Winebaum. "By continuing to add new features and content, we are establishing ourselves as the best source for business information and providing the most highly-targeted business audience to advertisers."
The new features available on Business.com 2.0 include:
- Enhanced Search - Using the latest advancements in technology, the search tool offers more relevant results as well as deep links to companies, people and industries, thus providing focused and comprehensive search results. Unlike broad consumer search engines, Business.com's search combs the vast resources within the Directory to find business-only information.
- my Business.com - Unlike other sites' personalization features, this tool allows users to customize their business news specific to their industry, job function and company interests. Users can create customized links to the Business.com features they utilize most frequently, as well as share personalized pages with friends and colleagues.
- Industry Pages - Our redesigned industry pages highlight content, interactive tools and relevant topics on over 230 industries, allowing the user to get a comprehensive view of the depth and breadth of information available on the site. Industry Pages offer a wealth of tools, research, news, and "best of" industry resources that are selected by Business.com's industry experts.
- Company Pages - The redesigned company pages provide easier navigation of company and people profiles, financial and stock information, competitors, and news. Company pages provide access to information on more than 64,000 public, international and private companies.
- Financial Times Content -Integrated content from Business.com's strategic partner provides access to approximately 300 articles a day from The Financial Times and FT.com; links to FT.com's global archives, which include stories from more than 2000 publications worldwide; and profiles on more than 500 executives representing a variety of industries.
Coming later this month, Business.com will be launching two additional products that will provide deeper industry-specific news from top providers.
- Newsletters - Daily Newsletters provide pertinent and up-to-date news and information on more than 20 industries from 500 top-notch sources. By receiving aggregated news via email, users can find the information they need to stay on top of their industry.
- Enhanced News - Business.com's enhanced News provides information on specific categories and subcategories from 500 top-notch sources, covering more than 20,000 companies, 1,000 industries and 500 business people as well as top business headlines selected by the Business.com editorial team.
Business.com 2.0 creates additional opportunities for advertisers to reach highly targeted business audiences and provides them with a superior marketing platform to target and sell their products and services. The new features provide additional opportunities for advertisers to target business customers based on industry, job function, cross-industry groupings, key word searches and Business.com registered user groups.
About Business.com
Business.com (www.business.com) is the most comprehensive online source for business information. It enables users to find the relevant information they need, quickly and efficiently from a single source. The site offers 400,000 catalogued business-oriented web sites that are organized into 25,000 categories and subcategories. Other features include 64,000 public, international and private company profiles; information and resources on hundreds of industries; and aggregated news from over 500 top-notch sources including Dow Jones, Reuters, the Industry Standard and the Financial Times.
Business.com users are primarily at-work users in search of relevant business information. Business.com creates opportunities for advertisers to reach high-quality, at-work business users and provides them with a superior marketing platform to target and sell their products and services. The company, which was founded by Jake Winebaum in November 1999, is based in Santa Monica, California.
Business.com's strategic investors include: Cahners Business Information, a member of the Reed Elsevier plc group (NYSE: RUK and ENL), IndustryClick, a subsidiary of Primedia Incorporated (NYSE: PRM), The McGraw-Hill Companies (NYSE: MHP), and The Financial Times Group, a division of Pearson plc (NYSE: PSO; LSE: PSON) that also serves as a premium provider of news.
Business.com's content providers include: Marketwatch.com Inc. (NASDAQ: MKTW), Multex.com Incorporated, Primark Corporation (NYSE: PMK), Reuters (NASDAQ: RTRSY), Thomson Investors Network. Technology providers include: Cisco Systems Incorporated (NASDAQ: CSCO), Compaq Computer Corporation (NYSE: CPQ), Exodus Communications, Inc. (NASDAQ:EXDS), Hewlett-Packard Company (NYSE: HWP), and Oracle Corporation (NASDAQ: ORCL).
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