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December 14, 2005
 

BUSINESS.COM REACHES MORE PURCHASING DECISION-MAKERS

Increasing Numbers of Corporate Purchasing Influencers Turn to Leading B2B Search Engine

Santa Monica, Calif., December 14, 2005 - Business.com, the leading search engine designed and organized for business, today announced that an increasing number of professionals with decision-making power for purchasing corporate products and services are turning to its comprehensive directory of business information, according to independent industry statistics.* In less than one year, decision-makers using Business.com in key industry verticals have increased significantly, including: 35% in Business Equipment, 29% in Telephone Services and 25% in Raw Materials.**

"Business.com connects professionals seeking to accomplish a business task with the most relevant results, a powerful tool especially for small businesses which often have limited time and resources," said Jake Winebaum, CEO and founder of Business.com. "As greater demands are placed on busy professionals, this data reinforces the value our millions of searchers place on our ability to help them swiftly and efficiently make smart business decisions."

Business.com has seen an overall increase in corporate decision-makers and influencers using the site to research, find and purchase business-related goods and services, including specific increases of decision-makers for the following industry categories.

  • Business consulting services
  • Business equipment
  • Cars/vans/trucks
  • Computer software
  • Corporate gifts
  • Marketing services
  • Raw materials
  • Telephone equipment
  • Telephone services

According to the data, Business.com users are primarily at-work professionals. More than 60% are full-time workers or self-employed, 30% are college graduates and 70% earn more than $50,000 a year.

* From Nielsen//NetRatings @Plan Winter 2005/2006 Release.
** Compared to Nielsen//NetRatings @Plan Spring 2005.

About Business.com:

Business.com (http://www.business.com) is the leading business-to-business search engine, directory and online ad network. Founded in 1999, Business.com was recently named to the Inc. 500 and BtoB Magazine Media Power 50. The company’s investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.

Media Contact:

Colleen Campbell
Slack Barshinger
312.970.5881
colleen.campbell@slackbarshinger.com

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