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January 20, 2006
 

BUSINESSS.COM FORTIFIES POSITION AS #1 BUSINESS & FINANCE INTERNET PUBLISHER

B2B Search Engine is Leading Resource for Decision-Makers at Small Businesses

Santa Monica, Calif., January 20, 2006 – Business.com, the leading search engine designed and organized for business, maintained its position as the #1 Business & Finance Internet publisher in December 2005, and the 9 th ranked B2B Internet publisher.*  Business.com, which reaches nearly 30 million at-work professionals every month, is the leading resource for small businesses looking to manage and grow their company, according to a recent user survey.

Business.com is specializes in meeting the unique needs of small businesses, with more than 75% of the sample representing companies with fewer than 100 employees. Approximately 70% of its users hold decision-making power within their company. Business.com users represent a wide array of industries, with a high presence in consulting, manufacturing, food and apparel, retail, finance/banking, medical/healthcare, advertising/public relations and insurance.  

Nearly a quarter of the more than 170 million Internet users use the Web for a business-related task, according to industry data.   The list below highlights top business-to-business topics searched by Business.com’s broad audience of professionals in December:

  • Telephone Systems
  • Healthcare
  • Magnetic Stripe Reader
  • Self Storage
  • Software
  • Consulting Services
  • Associations
  • Truck Rental
  • Surplus Inventory

While general search engines offer broad results cluttered with consumer content, Business.com’s proprietary directory of more than 65,000 key industry terms deliver the most relevant B2B results.  The Company releases the top directory traffic to provide the market with a glimpse into industry-wide trends.  

*Source: Comscore Media Metrix 2.0

About Business.com:

Business.com (http://www.business.com) is the leading business-to-business search engine, directory and online ad network. Founded in 1999, Business.com was recently named to the Inc. 500 and BtoB Magazine Media Power 50. The company’s investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.

Media Contact:

Colleen Campbell
Slack Barshinger
312.970.5881
colleen.campbell@slackbarshinger.com

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