Press Release
April 24, 2006
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| As the cold and flu season ends, a whole new batch of data is available
on computer viruses. And in the world of business, viruses translate
into lost profits.
"
If the computer network gets sick, so do my profits."
That's the sentiment
among small business owners recently surveyed at Business.com,
the largest B2B vertical search engine.
"Our Small
Business Barometer (TM) picked up a rising popularity in computer
security, so we surveyed small business owners to determine the
drivers of the demand," explains Lane Soelberg, VP of Marketing
and Customer Insights for Business.com.
70%
of the search traffic within the Computer Security category
is dedicated to spyware blocking and virus protection, followed
by firewall and VPN concerns (see chart below).
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"The interest
in computer security is entirely justified from a business perspective,"
said Soelberg. "Close to 3/4 of respondents said their company's
profitability is linked to the security of their computer networks.
66% of those surveyed are more concerned today versus 6 months
ago. 1/3 of respondents want to increase their security spending." | |
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Click here to download in PDF format.
About Business.com:
Business.com (http://www.business.com) is the leading business-to-business search engine, directory and online ad network. Founded in 1999, Business.com was recently named to the Inc. 500 and BtoB Magazine Media Power 50. The company’s investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.
Media Contact:
Colleen Campbell
Slack Barshinger
312.970.5881
colleen.campbell@slackbarshinger.com
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