Press Release

WORK.COM LAUNCHES TO HELP SMALL BUSINESSES TACKLE THEIR MOST IMPORTANT BUSINESS TASKS

Site's Community Platform Delivers Useful and Original "Expert Generated Content"

Santa Monica, Calif, October 9, 2006 – Business.com today announced the launch of Work.com (http://www.work.com), a Web 2.0 site designed to help the more than 25 million U.S. small business owners run their businesses. Work.com features unique "How-to Guides" for more than 1,000 business topics, ranging from start-up basics to advanced management techniques. The Guides are written by business experts who can now share their expertise with others through a new form of "Expert Generated Content" (EGC). Work.com is being launched by Business.com, the leading business search engine and directory.

"More small businesses are turning to the Internet every day, in fact many times a day, for help in running their businesses," said Jake Winebaum, CEO of Business.com. "What they find are search results or articles. Our research shows that neither of these options serves the time-starved, ‘get it done yesterday’ needs of small business particularly well, so we’ve created Work.com to help entrepreneurs solve their business problems faster and easier."

Searches yield comprehensive results, but these results are often overwhelming, and are not edited or organized for the needs of small business. Internet articles are informative, but don’t often contain actionable next steps and links to solutions on the web to help quickly solve real business problems.

Work.com's How-to Guides, on the other hand, combine the editorial voice and learning aspects of articles with the action-orientation of search results. These concise guides are authored by experts in the Work.com community and combine the best elements of wikis, blogs and collaborative directories in this unique new content form. Work.com’s Guides are offered in a streamlined, consistent, easy-to-use, one-page format, helping the small business owner find the answer quickly and efficiently.

Each Guide contains:

• An overview of the task
• Step-by-step directions for accomplishing the task
• Deep links to the Web sites recommended by the Guide’s author/expert as the Web's best resources for getting the task done

The Guides are "Expert Generated Content" as they have been created by a community of authors, experts and entrepreneurs. The Work.com community platform allows users and business experts to:

• Write a Guide – Users can write their own guide on a new or existing topic. These authors will receive a member profile page and an overall expert rating based upon the community rating of their Guides.
• Comment on a Guide – Users can comment on published Guides, add or challenge the expert’s recommendations, and receive feedback from the expert.
• Rate a Guide – Users can rate a Guide on a scale of 0-10 based on its usefulness, and each Guide features the community’s aggregate rating.

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About Business.com

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation, (NYSE: RHD), is the leading business search engine and directory and pay-per-click advertising network, serving more than 40 million business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables business-to-business marketing professionals to reach these users wherever they are across the business Internet through premier partners, including The Wall Street Journal Online, Forbes, BusinessWeek, Hoovers, Financial Times and Internet.com. The company recently launched Work.com, a B2B community publishing platform featuring more than 1,900 business how-to guides contributed by business experts. Business.com was named to the 2006 Inc. 500 and BtoB magazine’s Media Power 50.

About Work.com

Work.com is a Web 2.0 site built for small business, launched by Business.com. The site enables entrepreneurs to solve their most pressing problems and to realize their most compelling opportunities. Work.com accomplishes these objectives through its unique "How-to Guides" that combine the informative, editorial aspects of articles with the action-orientation of search results. The Guides are "Expert Generated Content (EGC)" as they have been created by a community of authors, experts and entrepreneurs. This community of business experts can author Guides, comment on Guides and rate each Guide to contribute to the Guide ranking system. The Guides are organized according to Work.com's "Taskonomy™," an intuitive and powerful tool that allows users to navigate between related tasks.

About Business.com:

Business.com (http://www.business.com) is the leading business-to-business search engine, directory and online ad network. Founded in 1999, Business.com was recently named to the Inc. 500 and BtoB Magazine Media Power 50. The company’s investment partners include Benchmark Capital, Institutional Venture Partners, Evercore Partners, Reed Business Information and McGraw-Hill.

Media Contact:

Colleen Campbell
Slack Barshinger
312.970.5881
colleen.campbell@slackbarshinger.com

Media Contact:

Ben Hanna
VP, Marketing
310.586.4340
ben.hanna@business.com

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