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Press Release

February 13, 2007
 

THE WALL STREET JOURNAL ONLINE PARTNERS WITH B-TO-B SEARCH LEADER BUSINESS.COM

The Online Journal joins Business.com's growing network of premier online business destinations reaching 30 million unique visitors per month

Santa Monica, Calif., Feb. 13, 2007 – Business.com, the leading business search engine, directory and pay-per-click advertising network, today announced that it will be the exclusive provider of pay-per-click ads on search pages for The Wall Street Journal Online.

"We are excited to partner with WSJ.com to deliver relevant, business-focused advertising on its search page results," said Jake Winebaum, CEO of Business.com. "The addition of WSJ.com to our growing advertising network provides our advertisers access to top business decision-makers."

"We selected Business.com because of their exclusive business-to-business focus and their ability to deliver the most relevant advertising content for our users," said Gordon McLeod, president of Dow Jones Online. "This partnership provides a great opportunity for b-to-b advertisers in the Business.com network to appear in our search results."

Business.com only accepts advertisers offering business-to-business products and services, ensuring the delivery of the most contextually relevant sponsored search results on partner sites in the advertising network. The company's pay-per-click advertisers are displayed both on the Business.com Web site and on the sites that make up the Business.com Advertising Network. This business-focused, pay-per-click advertising network reaches more than 30 million unique visitors per month across more than 100 online business destinations, including industry leaders Forbes, BusinessWeek, Entrepreneur, Hoovers, Financial Times and now The Wall Street Journal Online.

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About Business.com

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation, (NYSE: RHD), is the leading business search engine and directory and pay-per-click advertising network, serving more than 40 million business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables business-to-business marketing professionals to reach these users wherever they are across the business Internet through premier partners, including The Wall Street Journal Online, Forbes, BusinessWeek, Hoovers, Financial Times and Internet.com. The company recently launched Work.com, a B2B community publishing platform featuring more than 1,900 business how-to guides contributed by business experts. Business.com was named to the 2006 Inc. 500 and BtoB magazine’s Media Power 50.

Media Contacts:

Ben Hanna
VP, Marketing
310.586.4340
ben.hanna@business.com

Dow Jones Online
Christine Mohan
Director, Public Relations
212-416-2114
christine.mohan@dowjones.com

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