Business.com Properties
Business.com is the leading business search engine with a market share lead in business-to-business search comparable to Google's lead in general search.*
To deliver fast, useful results to busy users, Business.com is organized around a directory of over 65,000 business product and service categories linked to over three million keywords. This allows users to search on whatever keywords they know and Business.com will automatically match them to the most appropriate directory category or return the results of a broad search across those categories. In addition, certain Business.com categories feature shopping engine-like product/service finders which allow users to narrow down vendor options even more quickly by filtering by key attributes.
Business.com is designed to help business decision makers in three, fundamental ways:
- Learn – business how-to guides from Work.com are integrated into many Business.com categories to help users learn more about how to accomplish related business tasks. Business.com categories with product/service finders feature an integrated buying guide that explains each finder attribute and how the different values are relevant to businesses.
- Find – Business.com provides links to related categories on each directory page to help users narrow or expand their search. Certain Business.com categories also feature product/service finders that allow users to quickly narrow down their search to vendors of specific products or services that meet more specific business requirements.
- Buy – Business buyers can locate an extensive list of relevant vendors across thousands of business products and services on Business.com.
To enable our advertisers to reach business decision makers wherever they are across the business Internet, Business.com launched the Business.com Advertising Network in 2002. The Network includes the Business.com site and more than 100 online business destinations, including premier partners such as Forbes, Financial Times, Hoovers and many more. Each month, the Network has an unduplicated audience of over 40 million unique visitors.
Business.com pay-per-click advertisers have their ads automatically syndicated out to the Network where business users conducting searches or visiting content pages on Network member sites see these contextually-relevant ads.
In October 2006, Business.com launched Work.com, a business-to-business expert community publishing platform where experts share advice on common business topics. The Work.com site combines the best features of wikis, blogs, and collaborative directories, and now includes more than 3,000 how-to guides covering a wide range of business topics from creating a business plan to search engine optimization to employee evaluation. Site visitors rank guides on how useful they are, and top ranked guides are featured prominently on Work.com and are syndicated onto Business.com to help Business.com visitors learn more about specific product or service categories.
Anyone with expertise in a business topic can create a Work.com guide and current Work.com guide authors include freelance business writers, book authors, consultants and businesse executives. Guide authors choose to write guides to demonstrate their expertise, enhance their online reputations, attract new customer referrals and share what they know and feel passionate about in their business lives.
*Enquiro Search Solutions, B2B Purchasing Study, May 2007
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