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Lane Soelberg
Vice President, Marketing
Lane Soelberg serves as the Vice President of Marketing for Business.com, overseeing all aspects of marketing including branding, PR, traffic acquisition, sales promotion, and direct marketing. He brings over 10 years of integrated marketing experience to Business.com.
Lane Soelberg was most recently Director of Marketing for Gateway computers, overseeing all online and offline marketing as well as co-marketing efforts with strategic partners such as Intel and Microsoft.
Lane’s marketing career began on the agency side in Chicago at Leo Burnett, where he led efforts at bringing large traditional marketers such as General Motors and Pillsbury to the online space. This experience led him to be Director of Integrated Content Strategy for TBWA\Chiat\Day in Los Angeles, where his integrated programs made Nissan & Infiniti’s traditional marketing methods industry-leading in effectiveness and efficiency.
In addition to his marketing background, Lane is also an award winning feature film producer. He holds a Bachelor of Science in advertising and an MBA in Technology Commercialization from the University of Illinois at Urbana-Champaign.
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