Casa Maria: Growing Their Business
Over 70% of the traffic Casa Maria receives from Business.com results
in a transaction.
About the Company:
Casa Maria U.S.A, who sells top of the line custom branded embroidered
active wear, turned to search advertising to increase their online
revenue via website, www.superjoe.com.
Objective:
To attract people who are looking to buy high quality custom embroidered
active wear to the superjoe.com website.
Strategy:
Casa Maria U.S.A is looking for sales. To achieve this, they use
direct mail advertising and search advertising with Google, Enhance.com
and Business.com.
Results:
Through search advertising, Casa Maria U.S.A has found increased
sales and brand awareness.
Although they receive more clicks through one of the other search
engines, the traffic superjoe.com receives from Business.com provides
them with a better conversion ratio. Over 70% of the traffic they
receive from Business.com results in a transaction.
“Business.com has helped
my business grow. The personal and professional service rendered
by our contact there has had a positive effect on our bottom
line. Business.com is the most productive advertising we do
on or off the internet.”
— Beverly Guilyard |
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