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Studies > Ebay
Ebay Business: Reaching Only a Business
Audience
eBay Business used Business.com to launch its unique entry point for
business users.
Objective:
eBay was launching a new Business Marketplace and needed to generate
targeted awareness/traffic.
Strategy:
Partner with sites such as Business.com that reached solely a business
audience in need of business products.
Results:
B2B activity on eBay rose 100% year over year, a highly lucrative
segment for eBay (for spending and frequency). Over $1B in B2B purchases.
» Next: IBM:
Reaching Ready Buyers
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"Business.com delivers highly effective results for our B2B search marketing campaigns."
- Fathom Online
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