|
|
Home
> Success Stories > Case
Studies > IBM
IBM: Reaching Ready Buyers
IBM achieved a 10-to-1 return on their investment with Business.com.
Objective:
Search marketing traffic was strong, but IBM wanted to boost ROI.
Strategy:
Decrease acquisition costs by hitting buyers at the end of the purchase
cycle.
Results:
Business.com helped IBM reach a more deliberate audience --higher
up on the decision ladder -- at a critical point in time. Business.com
surpassed IBM’s ROI goals by 50%.
"Business.com helped our B2B
efforts by allowing us to target more effectively through their
Business Network of sites."
- IBM’s Chris Smith, Sr. Product Mgr. |
» Next: Fathom: Achieving
Strong Conversion
» See all case studies
|
|
|
 |
| Success Stories |
"Business.com delivers highly effective results for our B2B search marketing campaigns."
- Fathom Online
More Success Stories
|
|
|
