|
|
Home
> Success Stories > Case
Studies > Mitsubishi
Mitsubishi Electric/MEA Digital:
Lowering Cost-Per-Prospect
Over the course of 2004, MEA Digital succeeded in lowering Mitsubishi’s
average CPP by approximately 70%.
The Agency:
MEA Digital, a leading interactive marketing strategy and services
firm, experienced in developing CPL and CPS programs for major brands.
Learn more about MEA Digital
The Client:
Mitsubishi Electric
(digital projectors)
Objective:
To obtain highly-qualified prospects for sales of Mitsubishi digital
projectors.
To minimize Mitsubishi’s cost-per-prospect (CPP). A click becomes
a prospect once the user performs one of three pre-purchase actions
on the Mitsubishi site.
Strategy:
To evolve Mitsubishi’s online marketing strategy from CPM-based banner
ads to CPC-based search and contextual ad placements.
To utilize Business.com’s unique search and directory structure for
model-specific
placement of several Mitsubishi projector products.
Results:
Over the course of 2004, MEA Digital succeeded in lowering Mitsubishi’s
average CPP by ~70%.
Business.com was the most cost-effective source of qualified prospects
among all search engines and contextual ad networks, with a $9.02
CPP.
"Compared to other major search
portals, Business.com continues to help us target highly-qualified,
cost effective B2B leads for our clients."
- Tara Woolley, Sr. Account Executive, MEA Digital
|
» Next: Ebay Business: Reaching
Only a Business Audience
» See all case studies
|
|
|
 |
| Success Stories |
"Business.com delivers highly effective results for our B2B search marketing campaigns."
- Fathom Online
More Success Stories
|
|
|
