About the Company:
For over 50 years, ValuDisplay has provided merchandising solutions to the retail industry. They began using search advertising on their website to increase their sales and acquire new customers.

Objective:
To find new customers in the retail industry who are looking to purchase retail merchandising supplies for their businesses.

Strategy:
ValuDisplay uses both traditional direct mail [catalogs] and search advertising with multiple search engines including: Business.com, Google, Froogle, Yahoo, Trafficlogic and Webpublicity.

Results:
Not only is search advertising less expensive, but by advertising with search engines, ValuDisplay is able to reach markets they normally could not have been able to reach through their direct mail catalogs.

Through Business.com, in the month of June alone, the website www.valudisplay.com received over 3,000 clicks and had a conversion rate of 94%.