Vecmar Computer Solutions: Increasing Online
Sales
Vecmar Computer Solutions achieved increased targeted web traffic
from Business.com, which in return has increased their online web
traffic and sales by 40%.
About the Company:
Vecmar Computer Solutions specializes in thin client terminals and
networking services, new and remanufactured NCR systems and peripherals,
dot matrix, line and laser printers and a wide range of general
purpose computer terminals for industries of all types and businesses
of all sizes.
Objective:
To increase targeted traffic. Vecmar wanted to optimize their web
traffic by obtaining more targeted clicks, which results in a higher
number of online sales.
Strategy:
Vecmar uses search advertising with Business.com, Google, Yahoo!,
Pricegrabber, Nextag, Shopping.com and Looksmart.
Results:
With other search engines, Vecmar saw a higher volume of clicks
but with that brought a higher average cost per click.
Since they started using Business.com, Vecmar has increased their
web traffic and sales by 40%.
"Immediate results are
seen for a minimal investment.”
— Kelly Novak |
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