Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together.
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them.
As the global economy slows, online marketers are under more pressure than ever to deliver results. That is why Business.com recently surveyed the B2B community and uncovered the key goals marketers are focusing on in 2009 to boost sales lead volume and quality.
Search marketing is the perfect way to increase lead volume virtually overnight. Discover the keys to improved lead quality today and the best strategy to ensure your leads keep converting in the future.
Tips from over 140 top B2B search marketing agencies and the experts at Business.com. Access their search marketing insights in this valuable
whitepaper.
Improve your marketing response and get results with B2B search marketing campaigns beyond the "big three" - Google, Yahoo and MSN. A checklist of specific actions and useful resources is included.
Online competitive intelligence is a hot topic among B2B search marketers competing for the best positions. Learn how to stay in touch with how your competition is marketing online while maximizing your own search marketing efforts.
