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Business-to-Business (B2B) Marketing
Reaching decision-makers requires a variety of integrated methodsBy Lou Bortone, Creative Director Granite Planet Productions Business-to-business (B2B) marketing encompasses a wide range of tactics designed primarily to drive sales and grow your business. The goals most often cited for B2B marketing efforts include:
- Educating and building relationships with your prospects and customers
- Supporting your brand/building your image
- Generating sales leads
Internet marketing
Online marketing is exploding. There's a vast array of approaches, including e-mail and e-newsletters, Web-based advertising, Webcasts/Webinars, podcasts, blogs and, of course, your own Web site. E-mail marketing companies offer templates and tools to get you started, as well as the ability to track open rates, click-throughs and other stats.
Try:
GoDaddy.com offers a feature called WebSite Tonight, where you can create your own Web site in a matter of hours. Constant Contact provides do-it-yourself e-mail marketing solutions like e-newsletters and postcards. Blogger is a free blog builder that can have you up and blogging in minutes. Download free FeedForAll software to produce your own podcasts. Podcasting Tools features everything you need to know about Podcasting. For more information, go to MarketingSherpa, which offers dozens of case studies, ideas and marketing tips.
Search engine marketing
Search engine marketing (SEM) is a set of methods designed to increase the visibility of your Web site in search engine results pages, such as Google. Search engine optimization (SEO) is the process of improving search rankings, while search engine advertising is paying the search engine company for high rankings - also known as pay-per-click (PPC) advertising.
Try:
The SEOmoz features free SEO tools and resources to maximize your search rankings. Keyword Tracker is a free keyword ranking tool you can use to track data historically to view keyword placement trends. The SEO Directory is just that, a directory of search engine optimization companies. PayPerClickSearchEngines.com reviews over 500 PPC search engines. Search Engine Watch is a Web site that provides tips, newsletters and blogs pertaining to SEM.
Custom publishing/direct marketing
Direct mail is still one of the most used and effective B2B mediums. Direct marketing includes business letters, newsletters, invitations, postcards, brochures, flyers, etc.
Try:
BtoBOnline is a website and magazine with extensive resources and direct marketing tools. Vertical Response is a "self-service" direct marketing company, where you can design, produce and send direct mail right online. To find and work with direct marketing specialists, start with Business.com's directory of direct marketing resources.
Event marketing/trade shows
Special events, seminars and trade shows provide excellent opportunities for B2B marketing and lead generation. Given the potential expense of exhibiting at trade shows or executing events, your objectives should be carefully evaluated. "Tele-seminars" or "Webinars" can be more efficient tools for reaching your prospects.
Try:
WebEx and RainDance are among the companies that provide online meetings, web conferencing or video conferencing. Great Teleseminars provides teleconferencing services, while Audio Acrobat helps you create audio and video for your website, podcast or teleconference. TSSN.com bills itself as the ultimate trade show resource. Tradeshow Week is the industry bible.
Print and sales collateral
Advertising in print is a more traditional B2B marketing method, and is still effective despite being overshadowed - at least in media buzz -- by online marketing. Sales collateral includes other sales and marketing materials such as postcards, brochures, catalogs, one-sheets or press kits.
Try:
Modern Postcard and Vista Print let you plan and design postcards or brochures, step-by-step, all online. You can use your own images or their templates. For design help with your print materials, Freelance Designers is an international, online directory of graphic designers and creative professionals.
- When sending e-mail, keep your subject line brief. Avoid the word "free" as it may trigger spam filters.
- Include a "forward to a friend" button on your e-mails and e-mail newsletters.
- Keep your file size and attachments under 4 megabytes (MB) and make sure your pages load quickly.
- Give your e-mail recipients the opportunity to opt-out of future e-mailings.
- Set up an auto-responder in your e-mail, so anyone who inquires gets an immediate response from you. (Most e-mail software programs include this feature)
Selling Online Shouldn’t Be Hard. E-Commerce Made Simple & Beautiful.
Hosted Online Store, Award-Winning, Sell Items Online. Get Free Trial!
Learn How to Advertise Your Blog or Business While Earning Your Degree!
Innovative E-commerce Store Design POS, Fulfillment Integration, RIAs
Create & launch your online store. 20k happy users. Free 30 Day Trial!
Provider of ecommerce software and shopping cart software for selling online.
Provider of e-commerce secure shopping cart development services, web database programming services, Internet hosting services, e-mail services, web page design services, web page graphic development services, domain name registration services, web securi
Developer of an Internet-enabled customer care platform for access to banking, brokerage and loan account information, strategic advice, tactical, recommendations, product suggestions and transaction execution. Provider of related Internet systems consul
Provider of tools that allow businesses to create, share, automate and manage business processes with partners, suppliers, customers, and electronic marketplaces.
Developer of ecommerce auction solutions, e-procurement and e-marketplace solutions.
Developers of ShopZone ecommerce software for small to medium size businesses.
http://www.automatedshops.com/
Provider of e-commerce software and ecommerce shopping cart software solutions for ecommerce website design.
Develops high performance Internet News (USENET) software. Based in Boulder, Colorado.
Beacon Interactive Systems, Inc.
Developer of business-to-business collaborating and publishing software. Provider of Internet consulting services in strategy, systems, software and marketing. Software runs on multiple platforms. Products and services are sold to multiple industries.
Procurement management software, electronic purchasing, ecommerce, purchase management, supply chain and EROS.
Provider of business to business e-commerce services, Internet advertising, web page design, Internet hosting, ASP and Internet community services. Services are provided to multiple industries. This company was capitalized by private investment.
Developer of Knowledge Broker(tm), an e-business intelligence management software that helps utilize the relationship between sellers and buyers. Software runs on Unix and NT enviroments. Products are sold to multiple industries. This company was capit
Provider of Internet e-commerce services including web site development, hosting, graphic development, marketing, secure transactions, secure intranets and internet systems development services. Services are provided to multiple industries. This company
Creates connections of business processes to serve businesses Web site needs. Located in Portsmouth, New Hampshire, and Lynnfield, Massachusetts.
Solutions provider focusing on B to B ecommerce, customer relations management and business intelligence.
Silicon Alley-based company that provides ecommunity products and services for both major corporations and "dotcom" ventures.
California Software Laboratories
Applications developer that focuses on commerce enabling web sites for either consumer focuses or B2B.
Technology company that builds and supports integrated B2B net markets.
Provides automated catalog content integration solutions for emarketplaces turning ecatalogs into transactive catalogs. Headquartered in Santa Clara, California.
Provider of Internet-based B2B solutions that brings together technology developers, trading partners and communities of interest.
Provides business-to-business automotive ecommerce solutions, such as data and configuration tools. Headquartered in Portland, Oregon.
Provider of web page development services including graphic development, e-commerce web site design and web site promotion services. Services are provided to multiple industries. This company was capitalized by private investment.
Provider of Internet-based payment and reconciliation services that enable users to track high-value business-to-business transactions from an Internet browser. Services are provided to multiple industries. This company was capitalized by venture capita
Develops and markets a software solution for creating and deploying live e-catalogs for e-business companies.
Firm that develops software specifically for connecting retailers and suppliers within vertical markets.
Provider of Internet services including T-1, dial-up, DSL access, web site design, hosting, custom graphics, e-commerce solutions and custom systems programming. Products and services are sold to multiple industries. This company was capitalized by priv
An electronic commerce company that provides fragmented industries including buying groups and industry associations with the economic advantages of advanced supply chain management that are typically achieved in more concentrated industries.
http://www.consolidatedcommerce.com/
Offers business to business solutions for building and managing universal trading community connections. Uses Java based transparent technology.
http://www.cyclonecommerce.com/
Develops enterprise applications that support management decision-making and process improvement.
Developer of Forms Without Paper(tm) software for highly regulated industries in which mobile workers use paper forms mounted on a clipboard to gather information. The resulting handwritten documents become legal records, subject to regulatory review. S
Online marketing company that develops and manages revenue-share partnerships between marketers and partners.
Developer B2B software for the following industries: Law, sports, automotive, physically handicapped, boradband (pay tv) and transportation. Located in Australia.
Provider of online agricultural trading services featuring buying, selling and tracking. Services are provided to the agriculture, food and various other industries. This company was capitalized by private investment.
Provides data aggregation, management services, and tool sets for procurement and digital marketplace electronic commerce and communication needs.
Provider of ecommerce software templates for Microsoft Frontpage, Macromedia Dreamweaver and Adobe GoLive.
http://www.ecommercetemplates.com/
Provider of online credit/financial services and related technology support through the eCredit.com Global Financing Network(tm). Services are provided to the financial, telecommunications and various other industries.
Hayward, California-based systems integration provider concerned with the ecommerce goals of companies in market sectors ranging from high technology to manufacturing and financial services.
San Diego, California-based firm that offers advanced web design, database integration, programming and ecommerce consulting.
http://www.electricbusiness.com/
Elgrande.com Inc. is an e-commerce company that gives both retail and business consumers direct access to manufacturers and distributors through its proprietary ShopEngine software solution.
Developer of ePASS(tm), software for the design of online buying and selling that addresses strategic sourcing needs including request for quote, reverse auction and contract negotiation. Software uses standard web protocols including EJB, XML, DHTML and
Developer of Public Key Infrastructure, PKI, a software for Internet and extranets to provide secure messaging and communications. Also a provider of software consulting services. The software is compatible with Sun Solaris, Windows 95, Windows 98 and W
Developer of business-to-business applications that help create a uniformity between suppliers and their customers.
Application service provider that develops, hosts and manages online communities or Web sites for trade and professional associations. Located in Bellevue, Washington, and Washington, D.C.
Provider of Internet hosting, applications hosting, web page design, web graphic design, domain name registration, network consulting, Internet systems consulting, systems integration, web security consulting and custom applications software programming s
Flathead Valley Web Works & Publishing, LLC
Provider of various Internet services including web design, hosting, web graphic development, custom applications software programming and e-commerce services. Products and services are sold to multiple industries. This company was capitalized by privat
http://www.flatheadvalley.com/
Developer of ActiveProduct and ActiveAEC which help manufacturing and AEC companies execute key projects paramount to achieving portfolio growth and cost objectives.
Provider of Internet web site related services that include e-commerce, auction, design, hosting and database services. Products and services are sold to multiple industries. This company was capitalized by private investment.
Provider of web site development services including e-commerce site design, marketing and graphic development. The company also provides e-mail and dail-up access and hardware repair. Services are provided to multiple industries.
http://www.guacamolepress.com/
Provider of web development services inclunding e-commerce site design, graphic development, hosting and web site administration. The company also provides Internet marketing services, domain name registration services. Services are provided to multiple
Developers of software designed for either retail and/or wholesale B2B systems.
Provider of e-commerce consulting services including eBusiness application development services, web portal development, web-enabling database development and website design delivered over the Internet and wireless devices. Services are provided to multi
Provider of B2B order entry and tracking services for buyers and their sellers, utilizing Oracle database.
Develops and markets optimization and visualization software as reusable components of power and flexibility. Headquartered in Gentilly, France.
Application service provider of business-to-business applications by Microsoft, Excelon, Surity Logic and others.
Provider of an Internet based business-to-business trading network that brings together mortgage brokers and lenders. Using a bid/ask exchange, lenders directly access loans posted by originators the moment that they appear in the primary market. Servic
Industrial & Financial Systems (IFS AB)
Develops and supplies business applications for the demand and supply chain. Headquartered in Linköping, Sweden.
Developer of integrated business-to-business ecommerce applications and web sites.
http://www.interactmultimedia.com/
Provider of Internet e-commerce consulting, marketing and web design services. Services are provided to multiple industries. This company was capitalized by private investment.
Professional services firm providing strategies and systems for Internet business including custom Internet applications software programming services. Products and services are sold to multiple industries. This company was capitalized by private invest
Provider of domain name registration, Internet hosting, web page design, Internet marketing and e-commerce systems and site design services. Services are provided to multiple industries. This company was capitalized by private investment.
Outsourced customer care provider, with multi-channel communications technology, data capture and mining capabilities, and insights into customer needs, buying behaviors, and communications preferences.
Provider of an Internet virtual mall service. Services are provided to multiple industries. This company was capitalized by private investment.
Provbider of suites of ecommerce applications enabling trading partners to exchange business-critical information, such as orders, invoices and quotes through a B2B portal.
Facilitate the creation of business partnerships through eCommerce and eMarkets for selling goods and services.
Provider of internet transaction/security and internet web site related services; and internet related services. Services are provided to multiple industries. This company was capitalized by private investment.
Offer software solutions that help maximize profitability and productivity; resources such as alliance partners including SAP, Oracle and Clarify; and LPA University, which offers courses designed to complement the supply chain solutions product offerings
Provider of e-commerce computer hardware and related products sales services. Services are provided to multiple industries.
http://www.mainlinecomputer.com/
Developer of data management and integration software Frontline(tm). Provider of telecommunications consulting services. Products and services are sold to multiple industries. This company was capitalized by venture capital.
Market Center Technologies, Inc.
Provider of various Internet services including, web site design, graphics, hosting and e-commerce solutions. Services are provided to multiple industries. This company was capitalized by private investment.
B2B marketplace solutions provider offering management consulting, technology development and enterprise integration services.
Design and implement online data and communications systems and provide complete software, systems, and services to businesses for web stores, internet publishing, electronic commerce, e-mail, and web based data integration.
Provider of e-commerce services, selling printed circuit boards over the Internet. Services are provided to multiple industries. This company was capitalized by private investment.
Provider of web development services incuding e-commerce site development. Services include hosting, marketing and domain name registration. Services are provided to multiple industries. This company was capitalized by private investment.
Provider of web development services including e-commerce applications. Services include hosting and associated marketing consulting. Services are provided to multiple industries. This company was capitalized by private investment.
Provider of negotiated e-commerce solutions for online auctions, online procurement and e-marketplaces.
An e-commerce data research company that uses intelligent searching and indexing methods to create customized profiles of properties and individuals.
Designer and builder of Internet markeplaces equipped with proprietary order-matching engines.
Provider of real time integrated processes consisting of information, finance and logistics for B2B systems.
Products to automate business processes with customers and suppliers by directly transacting over the Internet.
Offers web based ecommerce solutions and shopping cart software for businesses serious about online sales.
Provider of business exchange automation solutions that enable businesses to build and deploy open, configurable, scalable and distributed exchange applications supporting high-volume ecommerce transactions across global networked exchanges.
Provider of B2B ecommerce solutions that enables distribution companies to offer value-added applications and services to their customers.
Provider of B2B ecommerce applications, including buy-side, sell-side and integration tools.
http://www.orderwaresolutions.com
Company developing, marketing and supporting full-service business-to-business (B2B) ecommerce solutions for Asian businesses and other companies that are involved or seek to become more involved in trans-Pacific B2B trade.
Developer of pivotal solutions that combine ecommerce, business portal and customer relationship management capabilities within a flexible, standards-based architecture ideally suited to the needs of business-to-business (B2B) organizations seeking to mer
Data and content management solution targeting business-to-business.
unites consumers and service providers in a virtual marketplace with online scheduling technology to get on and efficiently use the internet to offer company services.
Offers professional services organizations, including media agencies, solutions integrators, and other organizations automation of their complete business infrastructure via the web. Portera manages and maintains the systems, applications, and back-office
Merchant accounts and credit card processing and eCommerce transaction services. Trusted online services including credit card processing services, fraud screening and financial account reporting.
Developer of RadiantOne(tm), a virtual data conversion system that translates software on different platforms so that database information can be used in directories and directory-based applications. Software runs on Windows NT and UNIX systems. Product
Provides a comprehensive suite of Digital Rights Management services, including DRM applications and clearinghouse solutions for companies with significant digital assets that seek new business opportunities using the Internet or any other electronic medi
Developer of purchasing and electronic procurement (B2B) software; the software is designed to run on Windows NT platforms. The company focuses on providing the solutions that net marketmakers need to succeed in the changing e-commerce landscape and leve
Provides SageWave software product that gives oil and gas industry users a single point of access to all of their key sources of internal and external information. SageWave collects, integrates and organizes information from outside a firm, and combines i
B2B focused ASP that integrates the selling, ordering, customer service, and accounting processes of small to medium sized businesses.
Provides product information management solutions to enable business-to-business e-commerce for Net Market Makers, suppliers and manufacturers.
Specializes in data conversion services using leading edge technology to transform paper and electronic documents into a variety of output forms tailored to both traditional and e-commerce marketplaces
http://www.sftechnologies.com/
Delivers a fast, highly scaleable and reliable Internet payment platform that enables companies to authorize, process, and manage multiple payment types, multi-currency options and different payment schemes online.
Provider of business-to-business information, including strategic management conferences, workshops, newsletters and management reports.
Creates e-business and marketing strategies for B2B companies on the Internet.
Sterling Commerce: B2B Ecommerce Software
Make it easy for customers and partners to find, configure, and order products/services through online, direct sales, channel partners or call center.
http://www.sterlingcommerce.com/Products/eBusiness/
Technology Deployment International (TDI)
Our eBusiness platform automates mission-critical business processes across the extended enterprise.
Develops, implements and operates complete industry specific B2B net markets online.
Developer of proprietary software that provides clients with real-time, business-to-business, turnkey reverse auction services for large-scale purchases of goods and services.
Software company providing companies eBusiness-to-Business enterprise information portal technology, products and complete solutions.
Provides B2B e-commerce barter services for retail, professional, media and other corporate clients and provides present and potential clients with 24-hour access to thousands of products and services, account information, and discussion forums to comment
Provider of applications for creating a multifunctional, ecommerce-enabled web site. Also offers a version for business-to-business use.
Tips & Advice to help you make your decision on Business to Business Ecommerce
Does your business focus on products and services that help other companies thrive? Do you use the Internet to reach your clients and make sure that they have all of the services that they need? If your company works in the business-to-business industry, then you might need B2B ecommerce software that can improve your efficiency and client satisfaction.
When exploring the various B2B ecommerce software options, you will likely find that there are numerous programs that could offer your company certain benefits. Exploring the range of options provided by these companies could help you choose software that gives your company the greatest number of advantages. Business.com provides ... more
Does your business focus on products and services that help other companies thrive? Do you use the Internet to reach your clients and make sure that they have all of the services that they need? If your company works in the business-to-business industry, then you might need B2B ecommerce software that can improve your efficiency and client satisfaction.
When exploring the various B2B ecommerce software options, you will likely find that there are numerous programs that could offer your company certain benefits. Exploring the range of options provided by these companies could help you choose software that gives your company the greatest number of advantages. Business.com provides the links on the left to help you learn more about your software options so that you can make an educated decision.
The B2B software that you find might offer a variety of features, including warehouse management, online customer service satisfaction, and order fulfillment assistance. Most of these programs have been designed to give users greater control over their businesses. By using them, you should be able to improve your company's efficiency and make sure that your clients receive the products and services that they need. Follow the links on the left to learn more about these programs.