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Business to Business Ecommerce Basics

With toes pushed up against the starting line, ready to run the race, you’ve decided you are going to learn about business-to-business ecommerce basics. Whether you start building a website from scratch or get right in there and find B2B ecommerce companies to help, you need to learn, research and find out a few things.

Business to Business Ecommerce Key Terms

Business to business ecommerce has become ubiquitous and as users of the Internet have proliferated, the terminology used to describe them has become almost part of our common vernacular. Whether you are a small, medium or large business, you will want to have a presence on the Internet.

E-commerce - Wikipedia, the free encyclopedia

[edit]. An example of an automated online assistant on a merchandising website. Some common applications related to ...

What is Ecommerce? - Network Solutions

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet.

eCommerce Resources | The U.S. Small Business Administration ...

eCommerce, The Newest Business Frontier: It's Time To Get Connected. If you have not decided whether the fanfare over conducting business online is hype or  ...

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Ecommerce - Yahoo Small Business

Start, build & grow an online store with Yahoo's ecommerce platform. Includes store design, shopping cart with secured payment options & shipping integrations .

E-Commerce Times: E-Business Means Business

Everything you need to know about doing business on the Internet. ... and phone- based retailers to explicitly include e-commerce vendors as well, meaning that ...

The Hottest Ecommerce Businesses to Start in 2014 (Infographic)

Jan 8, 2014 ... If you are looking for blockbuster ecommerce business ideas that favor the small, check out this infographic (below) from Austin, Texas-based ...

E-Commerce and E-Business/Concepts and Definitions - Wikibooks ...

A more complete definition is: E-commerce is the use of electronic communications and digital information processing technology in business transactions to ...

Ecommerce Startup Business | Startup Company - Shopify

Getting into e-commerce is a great way to start your own business, especially if you don't have a lot of money to invest in startup costs. There are multiple ways to  ...

How to Start a BusinessEcommerce Blog by Shopify

Read posts about how to start a business on the the Shopify Ecommerce Blog. Interact with a community of savvy online store owners.

Phillip Thow

Business Blog and Marketing commentary.

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Business-to-Business (B2B) Marketing


Business-to-business (B2B) marketing encompasses a wide range of tactics designed primarily to drive sales and grow your business. The goals most often cited for B2B marketing efforts include:
  1. Educating and building relationships with your prospects and customers
  2. Supporting your brand/building your image
  3. Generating sales leads

Internet marketing

Online marketing is exploding. There's a vast array of approaches, including e-mail and e-newsletters, Web-based advertising, Webcasts/Webinars, podcasts, blogs and, of course, your own Web site. E-mail marketing companies offer templates and tools to get you started, as well as the ability to track open rates, click-throughs and other stats.

Search engine marketing

Search engine marketing (SEM) is a set of methods designed to increase the visibility of your Web site in search engine results pages, such as Google. Search engine optimization (SEO) is the process of improving search rankings, while search engine advertising is paying the search engine company for high rankings - also known as pay-per-click (PPC) advertising.

Custom publishing/direct marketing

Direct mail is still one of the most used and effective B2B mediums. Direct marketing includes business letters, newsletters, invitations, postcards, brochures, flyers, etc.
directory of direct marketing resources.

Event marketing/trade shows

Special events, seminars and trade shows provide excellent opportunities for B2B marketing and lead generation. Given the potential expense of exhibiting at trade shows or executing events, your objectives should be carefully evaluated. "Tele-seminars" or "Webinars" can be more efficient tools for reaching your prospects.

Print and sales collateral

Advertising in print is a more traditional B2B marketing method, and is still effective despite being overshadowed - at least in media buzz -- by online marketing. Sales collateral includes other sales and marketing materials such as postcards, brochures, catalogs, one-sheets or press kits.
  • When sending e-mail, keep your subject line brief. Avoid the word "free" as it may trigger spam filters.
  • Include a "forward to a friend" button on your e-mails and e-mail newsletters.
  • Keep your file size and attachments under 4 megabytes (MB) and make sure your pages load quickly.
  • Give your e-mail recipients the opportunity to opt-out of future e-mailings.
  • Set up an auto-responder in your e-mail, so anyone who inquires gets an immediate response from you. (Most e-mail software programs include this feature)