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Business Guide to Building a Website

Today, having a website is no longer a commodity for businesses, but rather a necessity. Since the present cost of owning a domain is much lesser than before, more and more businesses are running their own websites. If you want to promote your ideas, products, or services, you can use the Internet to establish Web presence. Small businesses with attractive websites look bigger than they actually are in the eyes of customers. The good thing about the Internet is that your advertising campaign can reach prospective customers in any part of the globe and is available 24/7. When your products are available on the Internet, customers can conveniently view, search, and buy them at any time. 

Benefits

At last count, there were almost seven billion people in the world. According to Internet World Stats, nearly 2.1 billion people use the Internet. Developing a website is a great way to market your business without spending a lot of money. Here are a few other reasons why you may want to make a website.

Attract new customers

Hardly anyone uses a telephone book anymore. Instead, many people use the Internet to find products and services. Hiring a web design company to make a website for you is a good way to attract those customers to your business. This is especially beneficial to business owners who want to market their companies to their local communities.

Sell merchandise online

You can sell merchandise using a website. Since the site is online, it will always be available to customers. The site can be set up to automate the ordering process, which will save time and money for you and your customers. Brick and mortar businesses can increase revenue for the company by selling products online in addition to their stores.

Improve customer service

Most people are conditioned to search online for answers to their questions first. If they are not able to find the answers on the Internet, they will call your company. A website can help you cut costs and improve customer service by providing answers to commonly asked questions. Additionally, you can incorporate self-service options, like paying a bill, into the website, which can lead to lower costs as well.

Reach a global audience

A website is accessible by all people who are online. All they need to do is type in the address of your website. Even if your business is located in only one country, you can sell your products and services worldwide. This is a great option for small businesses that do not have the capital needed to build offices in other countries.

Pitfalls

Marketing your website

Once you make a website, you must market it effectively in order to generate visitors. Internet marketing is a skill that takes a great deal of time to learn. You have the option of outsourcing this task, but this may be difficult if your business budget is limited. You can also advertise your website for free; however, free marketing methods are very time intensive. Paid advertising, such as banner advertising and pay-per-click ads, typically produces quicker results, but this advertising method is very expensive, particularly for individuals who are trying to gain exposure in very popular niches.

Keeping your website relevant

In order for you to generate new visitors regularly, you must keep the information on your website current. This not only adds value to your website, it also increases the credibility you have as an expert in your field. If you run a traditional brick and mortar operation and are not used to the process of keeping a website current, this may initially be a daunting task for you. Soon you will learn that the process of providing relevant information to your readers will consume a great deal of your time.

Content creation

One of the most difficult aspects of owning a website is creating content that will benefit readers and entice them to purchase your product or service. In order to do this, you must know how to write content that will engage readers while subtly marketing to them simultaneously. If you are not skilled at this, you can outsource this task. However, finding good content writers is difficult, and it may take you a bit of time to find writers who are reliable and skilled at writing the type of content you need.

Competition

Unless your business’s niche is extremely obscure, you will have a great deal of competition. If the entrepreneurs you are competing with have a larger advertising budget than you have, they will be able to advertise regularly and more effectively, and they will likely use methods that you cannot afford to employ. It is possible to eventually outrank your competition in the search engines, but if your website is brand new, this will take time.

Pricing

The amount you will pay for Web design depends on how advanced your website is and where the work is done. If you just need a page that showcases your company, you may be able to do the work yourself using a Web hosting program that offers template designs allowing you to plug in basic information. Some word processing programs have website-building capabilities as well.

Basic websites with only a few pages are the least expensive. As you venture into more advanced websites, you can spend as much as $250,000, according to Web Design Pricing.

The least expensive option, if you want to make a website for your company, usually involves outsourcing the work overseas. In that case, you will spend approximately $500 to $15,000, while a design firm based in the United States will usually charge at least $5,000.

Conclusion

Owning a website provides businesses another avenue for promoting their products and services in addition to their traditional stores. The added benefit is that their advertising campaigns can reach a wider audience at any time. Likewise, customers find online shopping very quick, convenient, and less expensive. Having a website can also help you answer customer questions and give a speedy customer service. Once your site is up and running, another concern to attend to is Internet marketing. Depending on your budget, you can choose free marketing strategies, outsourcing, or paid advertising. To make your marketing efforts work, make sure your content is updated regularly.