Major search engines are the way most people access the Internet. Google is the biggest but not the only search engine on the Internet. Learn how the search engines work so you and your business profit from the Internet.
Search engines work by completing the following steps:
1. Web crawling, or searching the Internet in an organized way, to find new sites and pages or updated content on existing pages;
2. Indexing, or storing the data collected by the web crawling, so the search engines have an organized list of web content by topic;
3. And searching, or matching the search term a person enters to the topic index it has collected, to come up with a customized list of search results.
Find a comprehensive list of search engines for searching or advertisingThe top Internet search engines have the most visitors every day. Consider advertising on specialized (also known as "vertical") search engines relating to your industry. Search for the keywords related to your own business website to see which websites place highest.
Discover the search engine ranking of your website and how to improve itFind detailed reports about your search engine rankings as well as "big picture" trends at web analytic sites. Assess your search engine placement and learn what you can do to improve it.
Advertise your job openings on career search enginesJob search engines fall into the category of vertical search engines, which means they search in a specific narrow range of web content. Look for sites that allow employers to advertise their jobs, rather than sites that are just aggregators of various jobs advertised elsewhere.
- Improve your search engine ranking by submitting a sitemap file to sites like Google. This file helps the search engine understand the organization of your site and tells it when you add new content.
- Learn how to optimize your website to place higher by conducting specialized searches on popular search engines and analyzing the top-ranked sites.