Top Vendors for Web Design for Non-Profits
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Web Design for Non-Profits
When it comes to web design, non-profit organizations often face special challenges not always shared by their for-profit counterparts.
NPOs almost universally require a dynamic site that can be updated by staff or volunteers with events and messages. Many organizations will need to be accept financial contributions through their site. And a large number of NPOs simply do not have the budget for a custom website with a large number of features.
In summary – if you are an established organization with a fair web design budget, seek out a professional firm with experience in non-profit web design and expertise in areas such as content management, search engine marketing, and accessibility.
Action Steps:
- Learn about content management systems. Be sure to talk to potential web design providers about a content management system that will allow your organization to keep your content fresh and current without requiring a constant payout for website updates. Find some examples of NPO sites that are always featuring fresh content, ask them what solution they are using, and use such sites as guidelines as you talk to potential designers.
Popular open source systems include Joomla and Wordpress. PICNet, a popular provider of non-profit web design services, specializes in development around the Joomla platform. Tri-Cities Commerce Group and 109 Creative are other full service design firms which heavily emphasize open source solutions. - Set up online fundraising. If your organization wants to accept online contributions, be sure to choose a designer with experience integrating payment processors and custom websites. PayPal is a common, trusted payment gateway which can be easily integrated into any type of site. Network For Good is a fundraising solution tailored to the needs of non-profit organizations.
- Use free solutions to reduce project cost. If you are part of a small NPO on a limited budget, take a look at free, open source website solutions like Wordpress or Joomla. These platforms provide the foundation for a site, and professional grade Wordpress and Joomla templates can be purchased at a fraction of the cost of many designers.
Additionally, you can seek out designers in your area and ask about reduced cost or free work in exchange for a link on your new site. Some designers, especially those trying to build a portfolio, will be very willing to work with an NPO out of consideration for the publicity it will bring them, or even simply out of appreciation for your cause. You'll likely need help installing and customizing these systems, but they will provide a strong foundation for a web designer to work with, and in doing so, can sharply reduce development time and cost.
Charity Focus connects NPOs and volunteers, many in the tech field, who can offer assistance to organizations with low web design budgets. - Consider your audience. While for-profit sites are often concerned with being cutting edge, NPOs should ensure that their sites are friendly visitors with disabilities, as well as visitors using older browsers and behind corporate IT restrictions (common restrictions include Flash and Javascript).
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Tips & Advice for Web Design for Non-Profits
If you are running a non-profit organization, you may be considering building an Internet presence in order to maximize your organization's exposure. Whether your organization is in education, human services or the arts, it will benefit greatly from utilizing the Internet. Companies offering web design for non-profits understand that creating a web presence for a non-profit has some unique challenges. This is because websites belonging to non-profits need to be accessed and updated by volunteers, who may not have any IT skills. A non-profit organization's website also needs to have the capacity to accept donations. One of the biggest problems relating to non-profits and web design is budget. Non-profits often require a technically brilliant website, but do not always have the funds to achieve it.
Ask potential web design consultants about content management. Ideally, you want volunteers at your non-profit to be able to add fresh content to your website when needed. However, you want to avoid consultants who charge fees for enabling you to do this. If you plan to accept donations via your website, it is important you register with a reputable payment gateway. PayPal is a reputable gateway and your consultant can integrate it into your organization's website.
You should also ask your web design consultant to make your site visitor friendly. Visit Business.com for more information on web design for non-profits.
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