Communication is critical to success.
Take a look throughout history and you’ll find most military conflicts were won by superior communication of the vision held by leadership, down to the individual soldiers engaged in the conflict.
Lee Iacocca once said, “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
So how can business leaders improve communication with their teams and accomplish great things more easily?
Kill the Conference Room Meeting, Long Live Real-Time Communication
Meetings are boring and suck valuable time away from your most productive employees. The problem with a meeting is that only one person can communicate at a time. In real-time communication, employees can exchange ideas at the speed of a keystroke. They don’t have to wait for their turn to speak, and they can facilitate both group and private conversations simultaneously.
According to Inc., “Sixty-three percent of meetings have no planned agenda;…45 percent of all meetings are staff meetings;…Information sharing meetings comprise of just 21 percent of the total.” Meetings are a colossal waste of time and valuable resources. There are better, more effective ways to communicate.
Encourage employees to use services like Skype and Slack to efficiently communicate in real-time. Reduce meetings and lean toward virtual meetings instead of conference room time-wasters.
To communicate efficiently, you need to provide a written direction (meeting agenda for example) and personal call to action (phone call, text, one-to-one email). Simply blasting out a memo to your distribution list won’t cut it. If you really want action, you need to make the communication personal.
Within your critical communications, you should take the time to include an image or infographic. According to the International Association of Business Communicators, “Images play a vital role in allowing us to interpret messages quickly, and in aiding memory.”
When was the last time you heard “I forgot, oops!” from one of your team members? Taking the time to deliver and then reinforce a message significantly increases the likelihood that correct action will be taken by your team members.
Provide visual aids and personalized follow-up to ensure your objectives are carried out quickly and properly. Don’t assume that employees understand your vision, or will self-motivate their way through the projects you assign.
Related Article: Tapping the Right Brain: 5 Steps to Improving Creativity in Sales
Invest in Quality Office Communications Infrastructure
The challenges involved in communicating are duplicated when the basic tools and hardware that your team relies on fails to operate properly. Poor communication hardware can cause a variety of frustrations; poor cellular reception, slow data speeds and dropped calls. And don’t get me started on the frustrations associated with send/receive errors on Outlook.
According to a popular blog article, there are more than seven unique poses that employees make when trying to find and maintain a cellular signal. While these might be comical to witness, poor data and cellular coverage throughout your office cause major problems. Employees getting up from their desk to make a simple phone call destroys workflow and causes dips in productivity. So, how do you put an end to the seven cell-reception poses of distraction?
Install a wireless cell signal booster. Ensure that WiFi hardware is properly daisy-chained to provide solid coverage throughout the office. Rigorously attack dead-zones and enjoy better office productivity. Don’t miss out on a sale because of a dropped call.
Communicate in Phases, Reduce Conference Meetings and Invest in Quality Infrastructure
Communication is a challenging art form that needs to be mastered if you want your business to succeed. Don’t make the mistake of running a company via an email distribution list. Your team needs a personal connection with their leader. Without that personal, constant connection, communication of your company’s vision will fail to take hold.
A conference meeting doesn’t count as a personal connection. You must personalize your communication with your principles and make a valuable impression. Finally, to get away from conference room dead-time, you need quality communication capabilities. Invest in quality hardware and utilize real-time conversations to maximize your company’s operational efficiency.