You know them for their big screen debuts or plays on the field. But, did you know that many actors and athletes are also great business people? Let's take a look at some of the advice the famous offer for succeeding in business.
1. Lauren Conrad: Master the social media world.
If you want to have success in today's business world, you can't ignore social media. Reality star and fashion designer Lauren Conrad knows this and has managed to personally brand herself thanks to help from her fashion photos on Instagram, her informative blog articles, and her tweets about subjects that interest her fan-base. She says her website and her blog provide her with a creative outlet and act as a platform where she can present new ideas and get feedback straight from her customers. As a small business owner, you don't need to hire a professional photographer or be a novelist in order to be successful on social media. When using it, consider:
- Content: Consider your audience demographic, including age and social interests. Your site content, including photos, should cater to your customer. Write about topics that interest them.
- ROI: Everything you do online can be tied to revenue. Social media is a great tool to use to drive customers to your website, to foster positive customer relations, and to promote word-of-mouth advertising.
- Consistency: One of the key factors to online success is consistency. Post daily to your social media sites and post a blog article at least a few times per week.
2. Richard Branson: The customer is king.
Richard Branson, actor and owner of Virgin Atlantic Airlines, has mastered the old adage of "the customer is always right." Branson has always maintained that the most important contributor to success of a business is people. Customer service is all about bringing customers back and having them leave happy. You want your customers to have a positive experience so they'll share your business with friends and family, and of course, be repeat customers. As a business owner, it's important to:
- Listen: Be sure to listen to your customer. Pay attention to online reviews, social media conversations, and the feedback coming directly from them. Listen and respond to their concerns.
- Create Culture: From the flight attendants to the desk clerks, each employee at Virgin Atlantic is trained to make the customer experience the best possible. You can create the same employee attitude in your business.
- Take Care: When a customer conveys concern, take care of them, whether it's in the form of a reward program or with discounts. This can help your customer know that you are being proactive about solving their concerns.
3. Vince Lombardi: Form good habits.
According to Vince Lombardi, the head coach of the Green Bay Packers in the 1960s, winning isn't a stroke of good luck. Lombardi was known for saying winning is a carefully crafted habit that requires commitment, practice, and lots of hard work. Business owners can create good habits by:
- Setting Goals: A goal is only a wish until you write it down. Do you want to increase profits by 25%? Do you want to attract new customers? No matter your goal, write it down and commit to reaching the goal.
- Planning: You need a business plan to know the direction your company is going to take, but you also need a daily plan. Each morning, write down the most important tasks of the day. Work on the list until you've completed what needs to be done.
- Practicing: Real habits are formed by practicing a routine. Create a routine that works for you, then stick to it.
Good advice can come from the most unexpected sources. Be open and willing to listen to the advice around you and you may find some helpful tips to help you succeed. What kind of advice would you offer?
Author Bio: Elli Bishop is a writer for BusinessBee, a one-stop shop for all of your business needs. Whether you're looking for business internet or trying to choose the right cloud computing provider for your business, we've got it all!
(Image Source: Kromkrathog via freedigitalphotos.net)