Florida market research firms are devoted to helping their business clients discover the preferences and behaviors of their customers. Once that information has been collected, they can ascertain the potential success of their client's national or Florida marketing campaigns. In our current trade-based economy, market research is no longer confined to corporations with big budgets. Small business owners can also take advantage of this competitive edge using low-cost research methods.
Among market research firms, Florida offers a number of top performers. By employing various types of marketing research, Florida business owners are able to compete with businesses across the country. Market research firms in Florida utilize various types of market research to meet the needs of every client. So, what types of market research are used most often?
- Customer satisfaction studies
- Mystery shopping
- Focus groups
- Ad tracking
- Sales forecasting
- Test marketing in Florida and elsewhere
Determine customer satisfaction with Florida market researchCentral to marketing research, Florida firms utilize a time-tested favorite. Customer satisfaction studies evaluate the consumer's level of contentment with your product or service. Market research firms in Florida accomplish this by means of customer surveys and exit interviews.
Shop around for Florida market research options like mystery shoppingThe concept of mystery shopping is increasing in popularity. To collect data on market research, Florida firms have representatives anonymously shop at a targeted establishment. The representative will document the details of the entire transaction. The data collected is then used to evaluate the interaction between the customer and your staff to see what improvements are needed.
Focus on interactive research with Florida market research companies utilizing focus groupsWhen it comes to interactive market research, Florida marketing research firms recognize the value of using focus groups. The group setting encourages a free exchange of ideas as participants are polled about their feelings on a specific product, service, packaging or ad. Focus groups are also a great way to get feedback on a new product before it is rolled out.
- The Council of American Survey Research Organizations maintains a searchable member database of research firms. Member marketing firms in Florida are required to abide by the Council's code of ethics.