So many businesses use mystery shopping to help control a site environment for a store or other location that it's almost impossible to boil mystery shopping down to one conforming process. Each mystery shopping campaign should be uniquely geared to the needs of business as well as the field of operation, size and scale, and specific goals for using the results in market research or customer retention. Knowing about some key terms for mystery shopping will help top brass brainstorm about results and how to get the best campaign running for their shops.
Mystery shopping survey
A mystery shopping survey is a tool to guide mystery shoppers through the process with details about questions and observations. Some also use the term for the actual store visit. Either way, it refers to the nuts and bolts of the process and how a business will use the results.
Mystery Shopper Providers Association
The Mystery Shopper Providers Association or MSPA is an organization that promotes recruiting and other aspects of mystery shopping. Use this resource to distinguish credible agencies from scams.
Up-selling is the idea of getting a customer to buy more at one visit, or suggesting helpful additional purchases. Businesses often use mystery shoppers to check on a corporate up-selling policy.
Mystery shopping objectives
Mystery shopping objectives are the overall goals that will help to shape the questions and details on a mystery shopping survey. Mystery shopping services try to get details on mystery shopping objectives from clients.
Mystery shopping questionnaire
A mystery shopping questionnaire is a set of questions printed out for mystery shoppers to read to store employees.
Reimbursement versus fee compensation
Reimbursement compensation is when a company pays shoppers in terms of product. Fee compensation is when the company pays a fee or amount of money to a mystery shopper. Figuring out payment is a big part of a successful mystery shopping campaign.