As 2015 draws to a close, it’s time to look ahead to what 2016 brings in terms of new ideas, strategies, and directions that can be implemented within your business.
Marketing has been – and will continue to be – one of the key success factors of all types of businesses – from startups to multinationals.
And, with the expansion of the types of marketing platforms available, including search engine marketing (SEM), social media marketing (SMM), affiliate marketing, content marketing, mobile marketing, email marketing and Internet marketing, it is important to learn as much as you can about each and how they could help meet your strategic goals.
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A great place to do this is at conferences where experts come together for workshops, keynotes, and networking so you can tap into the best minds in marketing. Here is a list of 2016 marketing conferences that you will want to put on your calendar and plan to attend next year:
Digital Marketing Conferences
The Marketing Sherpa Summit
The Marketing Sherpa Summit, from February 22nd to February 24th in Las Vegas, Nevada, offers industry roundtables, professional certification courses, a comprehensive agenda and some great parties for all aspects of digital marketing.
Leadscon is an annual event that draws nearly 3,000 leaders in performance marketing, direct response marketing, content marketing and more. Each year features over 100 speakers and breakout sessions. In 2016, the event will be held from March 15th to March 17th in Las Vegas, Nevada.
Adobe Digital Marketing Summit
The Adobe Digital Marketing Summit runs from March 20 to March 24th in Last Vegas. An estimated 5,000 digital marketing leaders are expected to attend to talk about and share ideas related to digital marketing strategies, tools, and platforms.
MarTech brings together marketing and technology into one conference to discuss how technology is changing how we market to target audiences. It covers many aspects of marketing, including mobile platforms, analytics, Big Data and digital marketing tools. The conference is scheduled for March 21-22, 2016 in San Francisco, California.
New Media Expo
Once known as Blog World, the renamed conference now known as the New Media Expo draws nearly 100,000 bloggers, content producers, social media marketers, celebrities and more. The digital marketing conference will be held from April 18th to April 21st in Las Vegas, Nevada.
Clickz Live, formerly known as the SES Conference and Expo, is another digital conference that combines numerous marketing strategies, including content, search, email, data, search and social. It will be held in New York City from April 11th to April 13th.
DIGIMARCON hosts numerous digital marketing conferences throughout the year to provide regional access to this top-rated digital marketing event. This conference series kicks off in Houston with a Royal Caribbean Cruise, April 10-17, 2016. This is followed by numerous other shows throughout the year, including DIGIMARCON EAST in New York City, May 12-13, 2016; DIGIMARCON CANADA in Toronto, May 19-20, 2016; and DIGIMARCON WEST in Santa Monica, California, June 15-16, 2016.
Gartner Digital Marketing Conference
The Gartner Digital Marketing Conference in San Diego, California from May 17-19, 2016. It focuses on marketing trends, technology, and strategic directions for digital marketing now and in the future.
MOZCON brings together experts and industry leaders in mobile, branding, social media and SEO to brainstorm about trends, issues, opportunities and challenges across digital marketing. It will be held in Seattle, Washington from September 12th to September 14th.
Content Marketing Conferences
B2B Content2Conversion will be held February 15-17, 2016 in Scottsdale, Arizona. It offers access to thought leaders and practitioners that can provide strategies, campaign ideas, and measurement tools for content and demand generation.
Content Marketing World
Content Marketing World will be held in Cleveland, Ohio from September 6th through September 9th. It features more than 80 sessions of insights from industry experts focused on content strategy, integration, and measurement.
Social Media Marketing Conferences
Social Media Strategies Summit
Started in 2010, the Social Media Strategies Summit selects three cities each year to create a conference that includes insights into latest social media marketing trends, tools, and best practices. In 2016, the three cities will be Las Vegas, Nevada, February 9-11; Chicago in April with yet announced dates; and New York City, June 1-3.
Social Media Marketing World
Social Media Marketing World includes both social media and content marketing leaders each year to discuss and exchange ideas about these critical marketing segments. Sponsored by the Social Media Examiner, the event will take place in San Diego, California from April 17th to April 19th.
Search Marketing Conferences
SMX Advanced is the only search marketing conference designed exclusively for experienced Internet Marketers that are prepared to go far beyond the basic SEM strategies and leverage the most from this marketing platform. This event takes place in Seattle, Washington from June 21st to June 22nd.
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Marketing Conferences for Small Businesses and Startups
ICON is designed to focus on actionable items rather than theory in order to help startups and small businesses ramp up their marketing quickly and maximize available resources. This conference is scheduled for March 2-4, 2016 in Phoenix, Arizona.
I can’t wait to attend and maybe even speak at some of these marketing conferences in 2016. I’ll see you there!