Regardless of the niche or industry you operate in, it's possible to avoid wasted time and effort by heeding the following five tips to practically guarantee that your website's inbound link strategy will start moving forward immediately:
1. Create shareworthy content
Publishing fresh content that readers will be inclined to share is perhaps the fastest way to see an influx of inbound links [literally] overnight. When a reader encounters a piece of content that they're tempted to share, they're not going to put it off until the next day – they typically share the link to their friends or followers while they're reading it. Thus, the primary focus should be creating content that basically screams “share this now.” Here are a few elements you can incorporate into your posts to maximize the chances of someone sharing it immediately:
- Shock/surprise factor – Any headline that contains exciting and interesting fact(s)or opinions(s) not seen elsewhere.
- Enriching information – Try to make your content genuinely useful and unique with the goal of enriching the reader's lives or business efforts.
- Humour and novelty – People love to share things that make them laugh, so don't be afraid to insert some comical commentary.
2. Blog about current events and trends
When a blogger is writing a post about a specific trending topic, they usually insert links from the most recently published pieces. If your business blog is regularly posting content that touches current affairs in your industry, there's a good chance that bloggers will link to the page as a resource or reference in their own work. Again, this isn't something that takes a while to come to fruition – oftentimes it happens within 1-7 days of the page being put online.
Furthermore, when a blogger is writing a post on current events and your page manages to gain page one visibility in Google for keywords and phrases related to that topic, you'll instantly be in an ideal position to see a rapid stream of inbound links appearing within 24-72 hours of reaching the top results.
3. Build a strong social media presence
Once you've started perfecting the art of developing and publishing posts that are shareable and relevant to current events, it's time to use social sites like Facebook and Twitter to gain same-day exposure for your new content. Businesses with popular social accounts and plenty of followers almost never have a problem attracting steady traffic and inbound links naturally.
Plus, taking this approach will ensure that your site's social signals are performing well, eventually enhancing the overall authority and search engine rankings.
4. Increase post visibility via bookmarking sites and social media
With a solid understanding of content creation and social networking in your corner, the next step is to become active on bookmarking and directory sites like Reddit. There are literally dozens of these sites that you can join, and once you're a member all you have to do is post a link to your site and watch the visitors and inbound links pile up.
While logic seems to indicate that more listings would be better, it's possible to have your site viewed as spammy if you're showing up in too many places at once, so pick no more than five of the most popular directories or social media platforms and focus on them exclusively. Here are some sites you might want to start sharing your posts on:
- Google Plus+
5. Publish videos and infographics
Finally, marketing studies have repeatedly proven that videos and infographics are shared more often than standard blog posts. Although media production is typically more difficult and costly than writing a simple post, the results definitely justify the extra expense in most cases. Fortunately, you don't have to go overboard and blow your budget on a professional production service, as it's doable for most businesses to start out with a DIY approach on a simple YouTube channel.
Why wait for “organic” results?
Although it's true that organic search traffic and linking are best for building site authority over a long period of time, when you're yearning for immediate results, it may be better to consider a more aggressive approach. By combining the five tips given above, you can be fairly confident that your company's website will start seeing progress at the fastest possible rate.
Once you've built some initial momentum and have developed a regimen that covers all of the above, it would then be wise to start putting effort into long-term methods that will generate residual results on autopilot for months or years to come.
Photo credit: marvent/Shutterstock