Reviews and testimonials are vital to your business in the digital age. Consumers have more information and resources at their fingertips, and this data can help push a purchasing decision in your favor – or to a competitor.
A staggering 90 percent of consumers read reviews online, and 88 percent trust these reviews just as much as a personal recommendation.
People often think of reviews as product reviews we see on Amazon.com, but they can also be testimonials, which are a very powerful tool as well. Testimonials are a vote of confidence for a business, often a professional service and they can lead to higher conversion rates.
Unfortunately, a lot of businesses don’t know how to use their testimonials, while some businesses don’t know how to ask for testimonials.
If you're uncertain of where to begin, here are a few ways to ask for testimonials without pushing your customers away.
Testimonials for the good of your business
There is a range of useful outlets to obtain recommendations from including B2B partners and your customers. Put them to the best use for your business.
End of project interviews: When your project or service comes to an end, you can use this to interview clients and ask for a testimonial. Ask for their insight on whether you need to fix anything that could have made the customer happier, administer a quick survey, or leave a text box for a testimonial or comment. Use those comments or reviews on a testimonial section of your website.
Testimonial swaps: Does your business deal with a lot of B2B companies? If so, tell the company that you would really like to leave a reference and ask if they would do the same for you. This is considered a swap, and it can be a very powerful way to build a database of positive references.
Case Studies: In some business verticals, marketing, for example, there will be data-driven metrics that can be used to prove your service’s worth. Asking clients, in any business, to be part of your case study is a very powerful tool. If a client gives you an amazing testimonial stating how your business helped them in some way, ask if you can use it in a case study.
Website testimonials: Your website is your company's portal to the world, and a client testimonials page is just one of the many ways you can use endorsements to your advantage. It’s also a good idea to include these testimonials on your main page or near a call to action to boost conversion rates.
Social media: People spend a ton of time on social media. Whether it’s Facebook, LinkedIn, Twitter or one of the many other social media platforms, you need to showcase recommendations, comments, and reviews. Retweet praises of your company, showcase testimonials on your Facebook page, and even screen capture a testimonial to post on Instagram.
Testimonial videos: Videos can be a very powerful tool to encourage others to use your products or services. You can also ask the person to make a brief video testimonial and send it to you. With smartphones being in everyone’s pocket, it is often faster and easier for a client to leave a testimonial via video.
You never want to neglect testimonials, or reviews, when trying to boost your brand identity and trust. A few good testimonials may be all that’s needed to help your business increase conversion rates, earn more revenue and become an industry leader.
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