As the popularity of rhythm and blues (RandB) music record labels continues, up-and-coming artists may find the prospect of finding the right label a dizzying experience. From major companies to independent rhythm and blues record labels, there are at least hundreds to choose from in the United States alone. Auditioning for every company is possible, but it's time-consuming and costly. Also, you'll only grow frustrated if you keep receiving rejections from labels that simply weren't right for your music in the first place.
When contacting a rhythm and blues producer (who might also refer to the genre as R&B, RnB, urban pop, Hip Pop R&B, Heavy R&B or Modern R&B), you'll need to mail him or her a demo with your best three to five songs, an 8X10, professionally taken photo of you or your group, and a bio. But who should you contact first? This guide suggests:
1. Major Rhythm and Blues record companies,
2. Independent (Indie) rhythm and blues labels,
3. And directories of Rhythm and Blues music labels.
Explore major rhythm and blues record companiesBefore you audition for a major company with an R and B record label, you'll need a solid performance background and a following among listeners. When submitting your demo package, be sure to include your best media reviews, too. Remember that most music companies--especially the major ones--usually listen only the first 30 seconds of your first demo song; there's no other way for producers to listen to all the submissions they receive.
Discover independent rhythm and blues music labelsThe rules for auditioning for an independent rhythm and blues label are the same as for submitting to a major record company. Be sure to contact the company ahead of time to discover the name of a music producer for rhythm and blues. Spell their name correctly, and let them know if you'll be performing near their location any time soon.
Use directories to find rhythm and blues labelsResearching rhythm and blues record labels is a little time-consuming, but it will save you endless frustration and expense in the long run. Take the time now to explore a wide variety of labels. Some directories focus only on R&B labels, but most cover all types of labels.
- If possible, find representation before you have a rhythm and blues record label audition. Not only is an agent more likely to help you catch the attention of a producer, but your agent can focus on the business side of things while you focus on what's most important: the music.